Position Title

Lead, Digital Performance Marketing

Report To

Lead, Product and Digital Marketing

Position Summary

This role is responsible to lead digital performance marketing initiatives across organic and paid channels, drive conversion and revenue growth through data-driven personalisation and Adobe Target optimisation, and manage end-to-end implementation, performance measurement and multiple projects to ensure timely delivery.

Key Accountabilities

• Develop digital personalisation strategies and Adobe Target use case roadmaps.


• Identify opportunities to improve conversion, cross-selling, upselling, customer retention and revenue growth.


• Identify customer journey improvements, A/B testing and optimisation opportunities.


• Align paid media strategies with business priorities and campaign objectives.


• Manage end-to-end Adobe Target use case implementation, from requirements gathering to deployment and optimisation.


• Coordinate solution design, technical specifications, UAT, tracking, reporting and troubleshooting.


• Analyse customer behaviour and test results to improve conversion, revenue and customer experience.


• Enhance customer journeys and UI/UX experiences through personalisation.


• Coordinate paid media execution with internal teams, vendors and agency partners.


• Collaborate with technology, product, UX/UI, content, marketing and media teams.


• Coordinate cross-functional stakeholders to ensure timely implementation of digital initiatives.


• Promote effective communication and alignment towards shared business objectives.

Qualifications & Experience

• Degree in Marketing, Digital Marketing, Business, Information Systems, Computer Science or a related discipline.


• Minimum 5–7 years of relevant experience in digital performance marketing, personalisation, conversion rate optimisation or digital analytics.

Area of Experiences

• Digital and performance marketing


• Digital personalisation and conversion rate optimisation


• Customer journey and UI/UX optimisation


• Digital analytics and paid media.

Skill & Competency Requirements

• Digital performance marketing and personalisation.


• Adobe Target, Adobe Analytics and A/B testing.


• Conversion optimisation, customer journeys and UI/UX.


• Paid media and digital analytics.


• Strategic Thinking.


• Stakeholder Management.


• Project Management.


• Decision-Making and Results Orientation.


• Analytical and data-driven.


• Proactive and innovative.


• Customer-centric and adaptable.


• Collaborative with strong communication skills.


• Brand & Loyalty Strategy – Advanced


• Crisis Management – Intermediate


• Leadership & Influence – Advanced


• Operational Oversight – Advanced


• Regulatory Compliance – Intermediate


• Risk Management – Intermediate


• Situational Awareness & Decisiveness – Advanced


• Technical & Field Expertise – Advanced


• Audience Targeting & Segmentation – Advanced


• Conversion Funnel & Attribution Analysis – Advanced


• Digital Campaign Strategy & Execution – Advanced


• Digital Marketing Performance Monitoring – Advanced


• Performance Media Planning & Optimisation – Advanced