Lifecycle Marketing Manager - FX & CFDs Industry - Malaysia

We're seeking a Lifecycle Marketing Manager to optimize the FX and CFDs trader journey. You'll lead multi-channel campaigns, use data-driven segmentation, and work closely with cross-functional teams to boost activation, retention, and engagement all while ensuring compliant, timely messaging.

What will you do in the role:

Journey Strategy & Design

• Map and optimize the trader lifecycle from lead to loyal client.
• Define engagement strategies for key stages like onboarding, active, dormant, and churn-risk.
• Create personas and journey maps based on trading behavior and segment data.

Lifecycle Campaigns:

• Plan and execute personalized, multi-channel campaigns (email, SMS, push, WhatsApp) to drive activation, engagement, and retention.
• Manage onboarding flow and implement win-back strategies for inactive traders.

Data & Segmentation:

• Segment users by trading activity, region, and value using CRM and analytics data.
• Monitor campaign performance, engagement metrics, and trader lifetime value.

Martech & Automation:

• Use CRM and automation tools (Salesforce, Braze, HubSpot, etc.) to deliver timely, compliant messaging.
• A/B test and optimize campaigns based on data insights.

Cross-Functional Collaboration:

• Work with product, compliance, support, and growth teams to align lifecycle messaging with business goals.
• Integrate lifecycle efforts with broader marketing and education campaigns.

What will make you a great fit:

• Bachelors degree in Marketing, Business, Economics, or a related field
• 4 - 7 years of experience in CRM, lifecycle marketing, or customer journey management preferably within brokerage, fintech, or digital platforms
• Deep understanding of trader psychology, trading behaviors, and the FX/CFD lifecycle
• Proven success managing user journeys and retention initiatives
• Strong analytical skills, with experience in segmentation and funnel analysis
• Hands-on expertise with CRM and marketing automation tools (e.g., Salesforce, HubSpot, Braze)
• Excellent project management abilities and experience collaborating across teams