Manager, Corporate Communication

Job Description:

1. Assist in the planning and execution of consistent communication internally and externally to support business objectives and support Sunway Medical Centre brand:

• To assist in the formulation of strategies to build a lasting connection with customers.
• Ensure timely update of all hospital communication channels with current information and articles, aligning with promotional activities and Sunway Group website policy. This includes poster boards, brochures, newsletters, etc.
• Assist in maintaining the databank of company’s marketing materials which include hospital wide electronic photos, corporate presentations materials, fact sheet, etc.
• Keep track and update the internal operational checklists.
• Address and execute internal and external stakeholder's request.
• Assist in managing and keep track of the Advertising & Promotion budget.

2. Perform Corporate Communication activities to support promotion of hospital brand, services and products

• To initiate and garner media interviews, coordinate and prepare write-ups
• Produce press releases, native articles, etc., as well as coordinate and manage any internal and external events or activities as required eg MOU signing ceremonies, new products or services launches, VIP visits and familiarization tour.
• Organize scheduled meeting with media & PR agencies to ensure they are aware of all our events for media positioning and brainstorm new and innovative media angles and ideas.
• Obtain and archive the relevant approvals for advertising, publications, license and talks.

3. Coordinate to ensure publication of collaterals, notices, newsletters and other corporate communication materials to support business objectives and support Sunway Medical Centre brand.

• Responsible for the content development of all product and service collaterals such as booklets, flyers, corporate brochures, posters, newsletters, etc for marketing and promotion purposes in accordance to end-users’ requirements i.e specialty focal points or project owners.
• Ensure that contents are updated and finalized before forwarding to the relevant team for layout.
• Produce/compose native articles by working with specialty focal points, patients, doctors and Head of Departments; to collate information on new products or services, news and happenings, patients’ story etc for media pitching in order to achieve a wider media coverage.
• Produce/compose native articles for newsletter and ensure timely release of the Company’s newsletter.
• Prepare write-up in “lay-man” versions for the development of marketing collaterals i.e. brochures and newsletters for new products or services targeting to general public.
• Manage hospital wide signage (temporary) which include liaising with internal departments and vendors, ensuring design adhered to corporate branding standards, charging requesting departments and till completion of installation.

Job Requirement:

• Has good and demonstrated written & verbal communication skills, preferably in both English and Mandarin/ Bahasa
• Has good and demonstrated event coordination/ management skills (physical & virtual)
• Has good understanding in media/ public-facing relations
• Has basic understanding in digital communications.