Manager, GSA

Job Description

OVERVIEW:

Location: Wisma Capital A

Department: Commercial (Sales & Distribution)

Entity: WANO.

Status (Full time/part time/contract): Full time

Reporting to: Senior Manager

JOB DESCRIPTION:

YOUR ROLE AS AN MANAGER, GSA SALES

A GSA Manager is responsible for managing and growing the commercial performance of an airline, travel brand , or tourism company through appointed General Sales Agent in a market. The role focuses on sales strategy, market expansion, revenue growth, partnership management and operational coordination, at the same time establishing the branding and reputation of AirAsia in a foreign ground.

Key Responsibilities

Sales & Revenue Growth

Develop and execute market sales strategies to achieve revenue, passenger & load factor targets.

Drive sales performance through travel agencies, OTAs, and trade partners.

Monitor market trends, competitor activities, and pricing strategies.

Relationship Management

Manage relationships and conduct regular business reviews with GSAs & key partners, including performance review with GSA against agreed KPI and sales targets

Negotiate commercial agreements, incentives, and joint marketing campaigns.

Represent the company at industry events, trade shows, and networking functions.

Ensure GSAs maintain service quality, reporting accuracy, and brand standards

Market Development

Analyze local market demand and customer behavior.

Recommend route opportunities, promotional strategies, and seasonal campaigns.

Collaborate with marketing teams on brand visibility and trade engagement initiatives.

Operational Coordination

Coordinate with internal departments such as revenue management, operations, finance, and customer service.

Ensure GSAs comply with company standards, policies, and reporting requirements.

Monitor booking performance, sales pipelines, and operational KPIs.

Reporting & Performance Analysis

Prepare sales forecasts, market intelligence reports, and performance presentations.

Track KPIs including revenue, yield, conversion, and agency productivity.

Provide strategic recommendations to senior management.

WHO YOU ARE:

Bachelor’s degree in Business, Marketing, Hospitality, Aviation, or related field.

5–10 years of experience in airline sales, travel industry, OTA, or commercial partnerships.

Strong understanding of airline distribution, BSP, and travel trade ecosystem.

Proven track record in sales growth and account management.

Excellent negotiation, communication, and presentation skills.

Proficiency in computer skills (MS Office, Google Suite, CRM and reporting tools)

Ability to work independently and manage multiple stakeholders.

A proactive approach to problem-solving and achieving targets