Manager, Product Management

Job Summary

• Support the Sales Manager to plan, organize and implement activities in line with department marketing objectives.


• To integrate the objectives from brand owners/clients and local requirements, through the various marketing functions of advertising & promotions, product management and trade
  marketing.

General Responsibilities

• To resourcefully gather general market trend, market share and competitive information as guidance in gauging effectiveness of marketing activities.


• Consumer marketing (bundle buys, gift with purchased, etc.) translating to increased sell through and strengthened market share


• Ensure optimum balance between various marketing activities :
  - Brand building exercises (media advertising, prize & event sponsorships, product launches, etc.
  - Education (internal & external product training, etc.
  - Trade marketing (POSM, promoters, fixtures, display stands, etc.) 
   

To effectively manage the marketing functions detailed below :
Advertising & Promotion

• To monitor and obtain the most reasonable rates paid to advertising media owners from the various media formats for e.g. electronic / print / radio / outdoor


• To establish close business liaison and promote goodwill / public relation with media owners


• Formulate and monitor the implementation of advertising and promotion strategies and its effectiveness in meeting preset objectives
   

Product Management

• To play a strategic role in ensuring range and product selection meets market trends and requirements


• To monitor the brands proactive approach towards consumer tastes and preferences at the local level


• To ensure inventory levels are managed within contractual agreements


• To ensure trade returns are managed within contractual agreements


• To conduct financial feasibility study of promotion activities to ensure in line with profit objectives


• To provide listing standards for the distribution channels taking into account product relevance, sales potential, entry cost (listing), market return risks, etc.


• To lead in new product launches. This shall encompass developing the product launch plan, setting timetable, determining retail price level (benchmarked to product strategy, margin strategy, competitor and market tolerance level), roll-out timing, sample preparation (where applicable), POSM support requirements, display standards, etc., to be executed by the sales and finance teams.
   

Business Management

• To fully utilize the Regionally Aligned Brand Planning templates for all clients


• To ensure all marketing activities are within allocated A&P budget determined for relevant agencies


• To ensure pre-financing of marketing activities on behalf of client are recovered within agreed terms


• To liaise closely with clients to secure full or partial activities funding for ad-hoc activities


• To work closely with Sales team on retailer trading terms negotiation to ensure trade investments and expected sales returns in line with delivering department profit objectives

Functional Skills and Knowledge

• Talent must be marketing centric/savvy and have done ATL on digital marketing including social media, SEM/SEO, non traditional platforms of reaching out to consumers, content development, media exposure, Product launches and event management.


• Have knowledge in trade marketing (trade programs and planning).


• Have experience in portfolio management (multiple brands).


• Possess Product Management experience, and experience handling OTC will be added advantage.

Education

Degree or professional qualification in Marketing/Economics/Business Administration or a related discipline.