MarCom Manager

Your Day To Day

Financial

• Direct, develop and oversee the execution of strategic public relations programmes based on hotel revenue goals and customer satisfaction level; define and reinforce the brand image, promote product features and unique selling points, reach target markets and enhance the hotel’s perceived and actual value to all stake holders and customers while managing PR allocation within the Marketing & Communications annual budget.

• Take the lead in developing PR strategies and tactical or promotion execution to address business gap and publicity opportunities for the hotel.

• Build strong profile within local market place through attendance at various events.

• Track return of investment (ROI) of all PR initiatives

People

• Establish strong media engagement with print, digital journalists and influencers / KOLs to generate business opportunities for the hotel.

• Maintain clippings pertaining to the hotel based on daily review of the media and provide same to General Manager, other departments, corporate public relations as appropriate.

• Maintain and update mailing contact database file regularly. 

• Ensure hotel information is comprehensive and press info is updated through marketing materials and content management.

• Manage brand reputation through online listening, tracking and offline sentiments, mentions and reviews. This also include Corporate Social Responsibilities activities and initiatives, playing key role in community relations.

• Develop events, hotel gifts and giveaways. Work with Food & Beverage to develop festive products packaging.

• Provide information to other departments on activities within and outside the hotel which may be useful when dealing with guests.

• Liaise with Human Resource Manager on matters affecting corporate image

   

Guest Experience

• Establish and achieve quality and guest satisfaction goals. Work with department concerned to respond in a courteous and prompt manner to all guest queries, complaints and/or requests to ensure a high level of guest satisfaction.

• Oversee all public platform for the hotel and hold regular reviews on hotel reviews and anything with regards to public image

• Strengthen PR by developing key messages, press releases, organise promotional activities, speeches and stories for targeted audience and disseminate to the media including planning, development and activation of story pitches to key publications, third party websites, blog etc.

• Ensure hotel marketing strategies and promotional activities are effectively integrated with corporate initiatives.

• Advocate brand consistency in positioning, key messages; and values that representation and support are aligned in all advertising, marketing materials, photography and/or sponsorship.

• Direct and supervise internal & outgoing communication for advertising, marketing materials and public relations purposes based on brand corporate identity and guideline. Maintain and update hotel photos file & hotel press kit on timely manner.
• Responsible for promotional press releases and personalities among guests and employees of the hotel and on newsworthy events in the hotel and disseminates released to appropriate local trade and consumer media.

Responsible for Business

• Develop media contacts, plan press conference and other media related activities. Act as hotel liaison with media to promote good publicity and counteract bad publicity/media crisis in order to maintain the prestigious image of the hotel.

• Establish a programme for sending promotional news to trade publications, Indulge members on regular basis covering special events, promotions etc.

• Establish strategic partnerships to deliver and/or to reinforce hotel’s key messages. Develop and assists key media partners in hosting events in the hotel.

• Secure opportunities, directs and/or attend events to develop luxury targeted partner relationships.

• Perform other duties as assigned.