Marketing and Sales Executive (DM and PR)

Marcus Evans, founded in 1983, is a global business intelligence and event marketing company, with 49 offices in 20+ countries. Headquartered in the UK, we are rated in the top 20 UK companies for work/life balance.

As one of the world’s leading business information companies, presenting over 1000 strategic conferences and summits worldwide, Marcus Evans products include business and economic summits and congresses, business conferences, professional and B2B internet solutions. The company has grown through the skills and entrepreneurial of their global workforce to be the world leader in their field. The company is committed to providing comprehensive training and adopts an active program for staff development with opportunities for rapid career growth.

The Marketing Executive will be responsible for the creation and execution of marketing campaigns within budget, to promote and sell events to senior decision-makers in major organizations throughout the APAC region.

This is an in-person role for our office in Kuala Lumpur.

Key Responsibilities

• Create & execute marketing campaigns to promote events to senior decision-makers in APAC.

• Manage & analyze multiple marketing campaigns simultaneously.

• Develop marketing campaigns using funnels to convert leads to sales.

• Identify external partnerships with media & associations for promotion.

• Negotiate marketing partnerships & fulfill them with marketing materials.

• Design & implement organic and paid social media strategy for the events in your portfolio aligned with business goals.

• Report on campaign ROI & optimize media mix for better results.

Create & execute marketing campaigns to promote events to senior decision-makers in APAC.

Manage & analyze multiple marketing campaigns simultaneously.

Develop marketing campaigns using funnels to convert leads to sales.

Identify external partnerships with media & associations for promotion.

Negotiate marketing partnerships & fulfill them with marketing materials.

Design & implement organic and paid social media strategy for the events in your portfolio aligned with business goals.

Report on campaign ROI & optimize media mix for better results.

Qualifications

• Excellent literacy both written and verbal English Language.

• Obtained a Degree qualification in Marketing/Business/Communications.

• Possess strong communication and presentation skill.

• Good copywriting skills to develop persuasive email campaigns.

• Strong sales and negotiation acumen and confidently with clients via telephone.

• Have the experience in high performance culture against targets and KPI.

• Create engaging content, optimize company pages, and foster community interaction.

• Knowledgeable in various social media platforms and utilize analytics to drive customer engagement, website traffic, and revenue growth.

• Efficient, goal orientated and dynamic.

• Well-organized with an eye for detail.

• Self-aware with a mature attitude to work.

• Having experience and knowledge in digital marketing is a plus.

• Knowledge and experience in utilizing Salesforce & Canva shall be added advantage.

Excellent literacy both written and verbal English Language.

Obtained a Degree qualification in Marketing/Business/Communications.

Possess strong communication and presentation skill.

Good copywriting skills to develop persuasive email campaigns.

Strong sales and negotiation acumen and confidently with clients via telephone.

Have the experience in high performance culture against targets and KPI.

Create engaging content, optimize company pages, and foster community interaction.

Knowledgeable in various social media platforms and utilize analytics to drive customer engagement, website traffic, and revenue growth.

Efficient, goal orientated and dynamic.

Well-organized with an eye for detail.

Self-aware with a mature attitude to work.

Having experience and knowledge in digital marketing is a plus.

Knowledge and experience in utilizing Salesforce & Canva shall be added advantage.

Compensation & Benefits

• Competitive salary package.

• Supportive, professional work environment.

• Comprehensive induction training, ongoing mentoring, plus continuous on-the-job training and development.

• Promotion up the ranks is achievable with consistent high performance.

• 5-day working week full-time position.

Competitive salary package.

Supportive, professional work environment.

Comprehensive induction training, ongoing mentoring, plus continuous on-the-job training and development.

Promotion up the ranks is achievable with consistent high performance.

5-day working week full-time position.

We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit and business need.

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