Marketing Automation Specialist

Syarikat : Roche

Jenis Pekerjaan : Sepenuh Masa

Petaling Jaya, Selangor

Bilangan Pemohon

000+

Mohon Sekarang

Penerangan Pekerjaan - Marketing Automation Specialist

The Position

Roche is a global healthcare company offering exceptional career paths and great benefits for fresh graduates and outstanding professionals. We are continuously expanding, looking for new talents to join our transforming Services & Solutions Center.

The Position

We are looking for you to join our Roche Services & Solutions Team (RSS). The position is located in APAC RSS, Kuala Lumpur.

About the Global Digital Hub:

The Global Digital Hub has newly been established within Roche Services & Solutions Center in Budapest. Our main purpose is to strengthen the digital capabilities of Roche globally by supporting central initiatives with Social Media Management, Brand Support, Digital Publishing Services, Marketing Automation, Copywriting and Creative Design.

About the Marketing Automation Specialist :

You will be reporting to Chapter Lead Global Digital Hub - Marketing Automation. The role is responsible for day-to-day production of digital marketing campaigns and programs in the Global Digital Hub for the Marketing Automation Chapter. The role acts as a subject matter expert role of OCE-D (OCE Digital) marketing automation tool, to reach Global Digital Hub’s key objectives and business goals by supporting business partners and stakeholders in owning and executing digital marketing programs and projects. The role is responsible for working with Pharma Division's affiliates and regional teams in executing on the digital strategy related to Roche events, products, services or any other marketing automation projects in OCE-D (A Salesforce Marketing Cloud based Marketing Automation Solution)

As a qualified specialist , you:

develop, manage and support global/regional/affiliate E2E marketing campaigns (including asset creation, user journey/logic building, localization, segmentation, testing, analyzing)

work with key stakeholders to build contextual transactional and outbound marketing campaigns, and nurture campaigns leveraging valuable product data, to drive customer engagement and raise customer understanding of the product, service or order

understand the business partners’ and stakeholders’ preferences and consulting, recommending, developing solutions and best practices to reach their own goals in marketing automation

Facilitate tracking and reporting on email campaigns in order to guide improvements and ensure current email best practices in the industry are being followed

Support global/regional projects /initiatives, as required.

Operationalize marketing automation programs to support demand generation campaigns, nurture campaigns, retention, etc.

What can you bring to our team:

University or College Degree in a related field (Computing and IT, Communication or Digital Marketing)

2+ yearsof professional email marketing experience; preferably in a global environment with an established track record of developing automated campaigns

Understanding of basic HTML, CSS, in the context of email marketing (basic is a minimum)

Excellent understanding of user journeys and campaign logic

Previous Marketing Automation Tool knowledge is a must, preferred Salesforce Marketing Cloud or Marketo or Eloqua or Hubspot or Braze preferred

Great attention to details is essential

Quick learner, passionate about technologies

Customer-focused behavior in everything you do

Great interpersonal and communication skills

Proactive approach and positive mindset

Advanced knowledge of AMPscript and personalization techniques is an extra

Advanced knowledge of HTML, CSS, in the context of email marketing is an extra

Explore what the Global Digital Hub is about.

Discoverthe Roche Services & Solutions Center and how we work together as a truly global team!