MARKETING & COMMUNICATION EXECUTIVE

JOB DESCRIPTION

• To identify and develop new clients.
• To build relationships with existing clients to ensure exceptional service.
• To support the team in executing marketing initiatives, campaigns and promotions aligned with KPJ's strategic marketing plan.
• Engage with the team to analyze marketing methodologies, aiming for uniformity and efficiency, which in turn drives the expansion of market share and revenue for KPJ Johor Specialist Hospital.
• To coordinate and manage the marketing asset framework, working closely with internal teams such as PR, Digital/Social Media and Events to identify and leverage marketing opportunities.
• To plan, execute and measure the success of marketing campaigns and programs, ensuring seamless collaboration with stakeholders and adherence to internal processes.
• Stay updated with industry and competitor trends to keep KPJ's marketing strategies competitive and up-to-date.
• To utilize diverse channels including eDM, online news and community groups to expand KPJ's visibility.
• To identify potential partnership opportunities to optimize exposure for KPJ.
• Coordinate and oversee the strategic planning, concepts and vision for marketing events, activations, partnerships and collaborations.

JOB REQUIREMENT

• Bachelor's Degree in Marketing, Communications, Public Relations, Business Administration or Advertising.
• At least 1 year(s) of working experience in Marketing and Communications, spanning various industries such as corporate / NGOs
• Exceptional written and verbal communication skills, with proficiency in English and Malay.
• Applicants must possess excellent verbal and written communication skills in Mandarin,as this role involves direct interaction with Mandarin-speaking clients.
• Strong persuasion and negotiation abilities, essential for collaborating with internal and external stakeholders.
• Event coordination and management skills gained through hands-on experience.
• Familiarity with Customer Relationship Management (CRM) and Brand Management.
• Basic Graphic Design skills and knowledge in marketing tools will be an added advantage