Marketing & Community Manager_Malaysia

There are thousands of people who share and read stories from different members on Dcard every day, so the ideas you develop and implement will immediately reach a great number of users. You will collaborate with several functional teams such as Advertising, Product, Design, and Operations to identify opportunities, create strategies and execute global expansion plans. As a member of the New Market Team, you will focus on a variety of areas and aspects related to the emerging markets to provide users with the best user experience.

What’ll You Do

• Develop the marketing strategy along with the marketing budget plan.
• Develop effective media strategy for growth based on a thorough knowledge of marketing, advertising, and media planning principles across digital and traditional media.
• Interpret user trends/insights and turn these into relevant marketing initiatives based on a deep understanding of the market conditions.
• Collaborate with key agency partners and internal stakeholders (e.g., marketing agency, product team, operations team, government, etc.)
• Actively communicate with BU head and CEO on strategy, execution, and decision.
• Campaign Execution
  • Lead the strategy and execution of campaigns, ensuring the audience feels local and touched, and delivers measurable user growth and retention.
  • Drive campaign from establishing the strategy to brief brainstorming, agency management, creative and media execution and ultimately measurement, optimization, and reporting.
• Team management
  • Leads and motivates a team of marketing teammates and drives smooth team operation.
  • Provide managerial oversight and mentorship to the marketing team across campaigns and marketing program.

Requirements

• Language
  • Business level Malay
  • Business level Mandarin
  • Business level English
• At least 5 years of solid marketing experience in digital media, brand, app, social media, or start-up marketing.
• Experience in media planning, partnership marketing, and agency management is essential.
• Proven record or result in bringing a brand/product/app to success by formulating a competitive marketing strategy
• Have leadership experience that inspires the team and motivates the team to grow.
• Passionate in and with extensive knowledge of the app / social media industry with a strong network of media, marketing, and brand advertising experts.
• Understanding of social media behaviors of Malaysian users
• Being able to work efficiently in a fast-paced and dynamic environment where critical thinking and innovation are important to achieve success.
• With a creative, strong, and analytical mind which allows you to identify key issues, proactively tackle problems, and always look for opportunities to optimize our working process.
• Highly data-driven and able to identify insights from market, competitor, and user data to build recommendations on user growth.
• Excellent communication skills to work with different departments and stakeholders.

Bonus Qualifications

• Previous experience working for a fast-paced tech startup
• Lived in Malaysia for more than 2 years
• Graduated from a Malaysian university

Location of Work

Work at Taipei office / Malaysia remotely

Negotiable; adjusted based on skill set and previous experience

Notice

• If we think there is an opportunity for collaboration we will contact you as soon as possible!
• Unsuitable candidates may not receive further notice.

At Dcard, every member is equal, and we value and celebrate differences. We strive to provide a diverse and inclusive environment, giving respect to every member. We believe that equality and diversity can bring infinite possibilities for innovation. Dcard maintains a non-discriminatory employment environment, giving equal opportunity to all candidates.

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