Marketing Coordinator/Marketing Assistant

Market Research:-Conduct thorough market research to identify trends, competition, and customer needs.-Analyze consumer behavior and adjust marketing strategies accordingly.Campaign Development and Execution:-Plan, coordinate, and execute integrated marketing campaigns across various channels (digital, social media, print, events).-Collaborate with cross-functional teams to ensure alignment with overall business objectives.-Monitor and analyze campaign performance, making data-driven adjustments as needed.Content Creation:-Develop compelling and engaging content for various marketing channels.-Ensure consistency in messaging and brand voice across all marketing materials.-Collaborate with the design team for visually appealing and effective content.-Oversee and write online marketing content.Digital Marketing:-Manage and optimize online marketing efforts, including SEO, SEM, email marketing, and social media.-Stay up-to-date with digital marketing trends and tools to drive online engagement.Brand Management:-Support brand development and maintenance through consistent messaging and visual identity.-Ensure brand guidelines are followed in all marketing materials.-Continuously explore ways to bring new customers into the marketing funnel, while increasing the efficiency of media and channels to build brand awareness.Event Planning:-Creative, can take the initiative to propose various marketing and promotion plans for retail and E-commerce.-Coordinate and execute marketing events, trade shows, and sponsorships.-Manage pre and post-event marketing strategies to maximize impact.Analytics and Reporting:-Monitor and analyze campaign performance, evaluate campaign data, make statistically stable and relevant optimizations and recommendations.-Utilize analytics tools to track and report on the performance of marketing campaigns.-Provide insights and recommendations for continuous improvement.-Analyze website traffic from specific channels to fully understand the consumer path to purchase and optimize while educating internal teams on the best-performing and worst-performing content and pages to improve the overall site experience.Collaboration:-Work closely with sales, product development, and other departments to align marketing efforts with overall business goals.-Work closely and brainstorm with the teams to execute campaigns and come up with out-of-the-box marketing ideas.-Manage acquisition marketing channels and oversee existing and development of new online channel activity, including social media, blogs, SEO/SEM, affiliate, and paid media.-Foster positive relationships with external partners, agencies, and stakeholders.-Execute ad-hoc tasks. [Apply now at https://my.hiredly.com/jobs/jobs-malaysia-puzzle-planet-job-marketing-coordinator-marketing-assistant]
-Education: At least a diploma or bachelor's degree in a relevant field of business administration.-Language Skills: Proficiency in Mandarin, English, and Bahasa Malaysia.-Communication: Excellent spoken and written communication skills in Mandarin and English, along with strong interpersonal abilities.-Bonus: Fluency in Mandarin is a plus.-Problem Solving: Strong problem-solving skills and a customer-focused mindset.-Attitude: A positive attitude and the ability to work effectively in a team.-Tech Skills: Basic computer skills and familiarity with customer service software and Microsoft Office.-Experience: Prior customer service experience is a bonus but not required. Sales knowledge and experience are highly valued.-Flexibility: Willingness to work on a shift basis, including weekends and public holidays.-Fresh Graduates: Fresh graduates are encouraged to apply.