MARKETING COUNTRY LEAD

Department: Marketing
Reports To: Chief Marketing Officer (CMO)
Level: Manager / Lead
Direct Reports: 2–4 team members
Scope: Malaysia Market

I/ Role Purpose:

Build and grow the Malaysian market by executing localized marketing strategies, developing a strong creator and community ecosystem, driving revenue growth across e-commerce channels, and establishing [Brand Name] as a leading Performance Lifestyle brand for Southeast Asian consumers. This role owns the growth performance of the Malaysian market and is accountable for both brand-building and business results.

II/ Key Responsibilities:

A. GTM Strategy Development & Execution (35%)

• Collaborate with the CMO to develop and continuously refine the Malaysia marketing strategy according to each market development stage.
• Identify customer segments, market opportunities, and growth priorities.
• Execute growth initiatives tailored to the Malaysian market.
• Monitor marketing investment effectiveness and optimize budget allocation.
• Work closely with Vietnam-based teams (Performance Marketing, Design, Production, CRM, Ecommerce) to ensure consistent execution of strategic initiatives.

B. Community & Creator Ecosystem Development (30%)

• Build strategic partnerships within Running, Pickleball, Fitness, and Wellness communities.
• Manage Community Growth Agency partners and evaluate performance.
• Develop [Brand Name]'s influencer, creator, and affiliate ecosystem in Malaysia.
• Create partnership programs that increase Earned Media and Community-led Growth.
• Establish strategic relationships with club leaders, event organizers, and community owners.

C. Revenue Growth & Marketing Performance (35%)

• Own key growth metrics for the Malaysian market.
• Coordinate activities across Content, Affiliate, Ecommerce, and Performance Marketing functions.
• Monitor performance across TikTok Shop, Shopee, and Website channels.
• Develop reporting systems and evaluate marketing funnel effectiveness.
• Propose initiatives to accelerate revenue growth and customer acquisition.

III/ Authority & Decision-Making Rights:

• Recommend marketing strategies and growth plans for the Malaysian market.
• Manage assigned marketing budgets.
• Select, manage, and evaluate local agencies, creators, and strategic partners.
• Propose sponsorships, community partnerships, and brand-building initiatives.
• Request support and resources from specialized teams in Vietnam when required.

IV/ Key KPIs:

Business KPIs:

• Number of New Customers
• Blended CAC (Customer Acquisition Cost)
• Marketing Contribution Revenue
• Monthly/Quarterly Revenue Growth Rate

Brand & Community KPIs:

• Community Reach
• Earned Media Value (EMV)
• Number of Community Partnerships
• Number of Active Creators/Affiliates
• UGC Volume

Operational KPIs:

• Marketing Plan Completion Rate
• Budget Utilization Efficiency
• Campaign Execution Speed

Reporting Requirements:

• Weekly Marketing Performance Report
• Monthly Business Review
• Monthly Community & Creator Report
• Quarterly Market & Competitor Update
• Quarterly GTM Review & Recommendations

V/ Qualifications:

Experience:

• Minimum 5 years of experience in Marketing, Ecommerce, Growth, or related fields.
• Minimum 2 years of team management experience.
• Preferred background in Direct-to-Consumer (D2C) Brands, Ecommerce Brands, Consumer Brands, Sports/Activewear/Lifestyle Brands.
• Experience working with Influencers, Creators, and/or Community Marketing programs.
• Candidates with experience launching or developing new markets are highly preferred.

Competencies:

• Strong strategic thinking and execution capabilities.
• Deep understanding of Malaysia's consumer behavior and market dynamics.
• Excellent stakeholder management and cross-functional coordination skills.
• Data-driven decision-making and performance management.
• Strong communication and leadership skills.

Contact: Ms. Bao Huyen +84 936 70 9898 (Whatsapp) / [email protected]

Note: We appreciate all applications; however, only shortlisted candidates will be contacted