Marketing Executive

Weare seeking a strategic and results-oriented Marketing Specialistto join our dynamic team. This role is crucial in driving thesuccess of our marketing initiatives, with a strong focus onstrategy planning, execution, and analysis. You will be responsiblefor crafting compelling marketing strategies and deliveringimpactful results that support our overall businessobjectives.

RESPONSIBILITIES

Strategy Planningand Execution

• Conduct in-depth research tounderstand our target audiences (healthcare providers, ministriesof health, regulators, accreditations bodies, others), their needs,and healthcare challenges; to identify opportunities andtrends.
• Work closely with internal team totranslate complex healthcare topics into compelling narratives andmessaging.
• Develop and execute data-drivenmarketing strategy aligned with our mission and key goals.Marketing strategies would be tuned to customer types(segmentation) and at country level (across AsiaPacific).
• Create and execute integratedmarketing plans across various channels, including digital, socialmedia, content marketing, public relations, and events that alignswith company objectives.
• Manage marketing project timelines,budgets, and resourceseffectively.
• Plan and participate in internaland external company organized workshops, seminars, roadshows, orexhibitions.
• Ensure all marketing and brandingactivities align with company policies and corporatebranding.
• Create platforms to generatebusiness leads for the business developmentconsultants

ContentCreation

• Develop insightful and captivatingcontents such as infographics, testimonies, article summaries, orwrite-ups that highlight company objectives andactivities.
• Share industry insights and thoughtleadership pieces related to healthcaretrends.
• Engage in relevant industrydiscussions and online communities, sharing company’s expertise andperspective.
• Partner with other organization forcross-promotional content and increasedreach.
• Work closely with internal teams todevelopmarketing materials.
• Create forms or surveys to gatheraudience insights and update marketingstrategy.
• Celebrate team achievements andindividual contributions to showcase ECRI’semployees.

OtherResponsibilities

• Manageand maintain the company marketing assets (flyers, banners,equipment etc) and social mediaaccounts
• Support public relations activitiesor company events, asneeded.
• Stay up-to-date on the latestmarketing tools andtechnologies.

REQUIREMENTS

• Minimum 5 years of workingexperience in a Marketing role, preferably from a healthcaresector.
• Minimum 2 years of strategicplanning experience.
• Bachelor’s degree in eithermarketing, media (branding or communication), MBA in healthcaremanagement; or relatedqualifications.
• Highly proficient inEnglish.
• Ability to travel (within Malaysiaand abroad) required.
• Ability to work both in a team andindependently, responsible, andaccountable.
• Strategic, resourceful, good timemanagement, analytical, andmature
• Self-starter,proactive