Marketing Executive - Innovative Company

Job Purpose

The Marketing Executive will support the Marketing Manager in planning the implementation of the sales & marketing and tactical business development plans in view of the growth of the school to ensure attraction, recruitment and retention of students. He /she will support the Marketing, Admissions and Enrolment related matters in ensuring a seamless Student Customer Journey and will take proactive roles in follow-up and conversion of students applying to study at the school.

Key Duties & Responsibilities

1. Counsels, contacts and follow up enquiries and applications to convert and recruit new students.
2. Keep track of student recruitment and admissions process & handles enquiries.
3. Represents the School at education fairs, roadshows, workshops, and other sales and marketing related activities.
4. Assist in maintaining, updating and keeping abreast of own professional knowledge / education industry wide matters.
5. Assist in working with principals and the headquarters – Methodist Council of Education (MCOE) Marketing Unit in arranging visits to churches, both Methodist and other denomination churches in promoting the schools.
6. Assist in working with principals and MCOE Marketing Unit in executing marketing initiatives e.g. banners, leaflets, posters and design work to name a few for website and social media presence.
7. Assist marketing manager in undertaking projects and any other duties and responsibilities as and when assigned from time to time and any other duties assigned by the principals and MCOE Marketing Unit.

Job and Person Specification

Essential Specification (Must-have)

1. Possess minimum Degree in Marketing/ Counselling / Social Science / Psychology / Business or related discipline
2. At least three (3) years of working experience with involvement in counselling, marketing and sales promotions
3. Knowledge of counselling principles, methods and techniques
4. Knowledge and skills in using computer software eg. Microsoft software applications
5. Ability to analyse and interpret the needs of parents and students and offer appropriate solutions
6. Strong interpersonal and communication skills with ability to communicate comfortably with parents and students in a courteous and professional manner
7. Possess good planning, organizing, coordinating, presentation and time management skills
8. Creative, resourceful, customer focused, self-motivated and results oriented
9. English written and verbal communication skills
10. Social Media savvy especially on Facebook and Instagram. Understand social media trends and developments.

Desirable Specification (Added advantage)

1. Experience in an education institution.
2. Knowledge of Adobe suite and Content Management System (Word Press)
3. Proficiency in written and spoken Mandarin.
4. Familiar with web analytics tools, market research techniques, and knowledge of SEO and google analytics.

Safeguarding Commitment

Wesley Methodist School are committed to safeguarding and promoting the welfare and safety of our students and expects all staff members to share this commitment.