Marketing Executive - Opportunity to Make a Difference

CORE RESPONSIBILITIES 

1. Conduct research to identify and evaluate market trends, brand awareness, customer preferences, and competitors' activities related to products and lab services. Stay informed about the latest developments in the field.

2. Create videos/posters/catalogues/etc. for company video/product intro/events/etc. using digital marketing tools such as Adobe Illustrator, Adobe Photoshop, Adobe   Premiere Pro, Adobe Lightroom, Canva, etc./anything else equivalent.

3. Manage company’s website, SEO, company’s social media platforms such as LinkedIn and YouTube. 

4. Develop and execute marketing strategies and plans to promote the laboratory scientific equipment, testing and engineering services. This includes setting clear goals and KPIs.

5. Utilize digital channels, such as the company’s website, social media platforms, email marketing, and online advertising, to reach the target audience effectively.

6. Maintain and enhance the company’s branding & identity. Ensure that all marketing materials and messages align with the company’s direction. 

7. Plan, manage and execute promotional events, webinars, seminars, and conferences according to the purpose of the respective events. Coordinate participation in relevant industry trade shows.

8. Monitor marketing campaigns and initiatives, track key performance metrics, and provide regular reports to evaluate the effectiveness of marketing efforts.

ADDITIONAL RESPONSIBILITIES 

1. To place cold calls, at least 8-10 telemarketing calls a day as a form of obtaining new customers and introducing products and services and provide a summary report to Sales Manager on a weekly basis

2. Work closely with sales team and get the latest updates on sales activity and prepare the updated weekly report to management.

3. Maintain and update customer, product and services database.

4. To work on relevant task assigned by management.

5. Providing support with tender bids, including collating information and assisting with the timely completion and returning of information via email and portals.

6. Any ad-hoc duties as assigned.

QUALIFICATION AND EXPERIENCE:

a) Possess at least a Degree in Marketing or Mass Communication or any related field.

b) Preferably min. 3 to 5 years working experience in related field.

c) Well experienced in basic filming/photography for company video/product intro/etc.

d) Proficiency in digital marketing tools such as Adobe Illustrator, Adobe Photoshop, Adobe Premiere Pro, Adobe Lightroom, Canva, etc./anything else equivalent.

e) Knowledge on SEO/website creation.

f) Excellent marketing ideas, designing experience and computer literate related to marketing field. 

g) Deep understanding on market research techniques, data analysis and statistics methods

h) Excellent communication with strong interpersonal and intrapersonal skills

i) Strong organizational and time-management skills

j) High sense of responsibilities to complete task within deadlines.

k) Able to work independently with minimal supervision

l) Candidates need to submit their portfolio of their past works/projects.