Marketing Executive - Opportunity to Make a Difference

Duties and Responsibility:

• Develop and execute the company's marketing strategy to promote F&B brand and products, enhance brand visibility and support sales & marketing objectives
• Carry out the successful implementation of tactical marketing communications campaigns (advertising and promotion) to promote brand through both offline and online channels.
• Create visually appealing and engaging content for social media that enhances the branding of respective F&B outlets.
• Crafting and executing video content (Reels) that effectively communicates the brand message, and showcase the value proposition of our events, services and offerings.
• Manage and maintain social media platforms (e.g., Facebook, Instagram) by creating and scheduling compelling content aligned with the brand voice and objectives.
• Assist in the development and execution of event marketing plans, including trade shows, conferences, and promotional events as well as coordinating with internal and external parties on marketing campaigns.
• Monitor and analyze campaign performance, including website traffic, conversion rates, and ROI, using analytics tools to optimize marketing strategies.
• Monitor and track customer feedback, engage with followers and actively participate in relevant industry conversations to build brand reputation and customer loyalty.
• Monitor social media trends and sales data to generate performance metrics and provide trend analysis for decision-making and improvement proposals.
• Responsible for planning and executing photoshoots & video shoots.
• Assist with the general day-to-day administrative tasks, website etc. related to marketing.

Position Requirements:

• At least 1-2 years of working experience in relevant field.
• Strong command in both spoken & written English.
• Proficient in Social Media and relevant apps for content creation.
• Solid understanding of marketing principles and digital marketing channels.
• Creative, with a keen eye for details and aesthetics.
• Good analytical skills for the interpretation of data and metrics.
• Familiar with Meta and experience in running digital ads will be an added advantage.