Marketing Manager

Job Responsibilities:

Brand & Marketing Strategy:

• Develop and execute comprehensive marketing strategies to enhance our brand presence across digital, social, and traditional media.
• Ensure all marketing initiatives align with the company's brand identity, values, and business goals.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Campaign Management & Promotions:
• Plan and oversee marketing campaigns, seasonal promotions, and new product launches.
• Collaborate with internal teams to develop compelling content, advertisements, and promotional materials.
• Measure and report on the effectiveness of campaigns, using KPIs and data analytics to optimize performance.

Digital Marketing & Social Media:

• Manage and grow our presence on social media platforms (Instagram, Facebook, TikTok, Xiaohongshu, etc.).
• Oversee email marketing, paid ads, SEO, and website content to drive customer engagement and online reservations.
• Partner with influencers, food bloggers, and media to increase brand visibility.
• Public Relations & Partnerships:
• Build relationships with media outlets, food critics, influencers, and industry partners to generate positive PR coverage.
• Plan and execute events, sponsorships, and community engagement programs.
• Work with delivery platforms to optimize online ordering promotions.

Customer Engagement & Loyalty Programs:

• Enhance the customer experience through loyalty programs, feedback management, and personalized marketing.
• Monitor and respond to customer reviews on platforms like Google, Yelp, and TripAdvisor.
• Collaboration & Leadership:
• Work closely with operations, culinary, and management teams to align marketing with restaurant goals.
• Manage external agencies, freelancers, and graphic designers for marketing assets.
• Lead and mentor a small marketing team if applicable.

Qualifications & Requirements:

• Bachelors degree in Marketing, Business, Communications, or a related field.
• 35+ years of marketing experience, preferably in F&B, hospitality, or retail.
• Strong knowledge of digital marketing, social media, and branding.
• Experience in content creation, influencer collaborations, and PR strategies.
• Ability to analyze marketing performance and adjust strategies based on data insights.
• Excellent communication, project management, and leadership skills. Fluent in English and Chinese.
• Passion for food, hospitality, and Asian cuisine is a plus!
  

Location:

Seri Kembangan

Remuneration:

MYR 8,000 - MYR 10,000

Consultant in Charge:
Angel Chok | [email protected] | +6014 612 6048