Marketing Manager

Job responsibilities:

1. Strategic Planning & Development

• Create and implement comprehensive annual marketing strategies aligned with company goals and revenue objectives.

• Identify key customer segments, evaluate market trends, and develop competitive positioning plans.

• Establish and monitor key performance indicators (KPIs) such as CPA, ROAS, conversion rates, and player retention to evaluate campaign effectiveness.

2. Campaign Coordination & Implementation

• Execute integrated marketing campaigns across various channels including social media, email, search engines, paid media, affiliate networks, and industry events.

• Supervise the production of marketing materials such as advertisements, landing pages, blog content, and promotional assets.

• Collaborate with internal departments and external partners to ensure campaigns are delivered on time and on target.

3. Digital Marketing & User Acquisition

• Oversee and fine-tune paid advertising efforts across platforms such as YouTube, Meta, TikTok, and programmatic ad networks.

• Deploy SEO and content marketing strategies to grow organic visibility and improve search engine rankings.

• Use marketing automation tools (like HubSpot, Mailchimp, or CRM platforms) to personalize communication and increase user engagement.

• Develop remarketing and retention campaigns aimed at increasing customer lifetime value (LTV).

4. Brand Management & Content Creation

• Maintain brand consistency throughout all marketing channels and materials, including web presence, social content, and paid campaigns.

• Drive the creation of compelling content including blog posts, videos, press releases, and social media updates that reflect the brands voice and messaging.

5. Performance Analysis & Optimization

• Analyze campaign metrics through tools such as Google Analytics and CRM dashboards to assess success and identify improvement opportunities.

• Conduct A/B testing to refine creative elements, messaging, and conversion paths.

• Deliver actionable insights and performance reports to leadership, adjusting strategies as necessary for better outcomes.

6. Team Leadership & Budget Oversight

• Manage and mentor marketing team members while coordinating with third-party vendors and agencies.

• Administer marketing budgets effectively to ensure optimal ROI across all initiatives.

Job Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related discipline.

• Over 4 years of marketing experience, with a minimum of 2 years in the iGaming sector.

• Proven ability to lead and execute successful multi-channel marketing campaigns.

• Deep understanding of digital marketing, media buying, and campaign optimization.

• Strong analytical capabilities with hands-on experience in performance tracking tools.

• Familiarity with CRM systems and marketing automation platforms.

• Demonstrated leadership experience managing cross-functional teams.

• Comfortable operating in a dynamic, fast-paced, and regulated industry environment.