Marketing Manager

Job Position: Marketing Manager

Salary Up To RM10000

Location: Shah Alam

Job Descriptions:

1. Product Strategy & Market Analysis

• Plan home appliances product roadmap and category strategy.
• Conduct market research, competitor benchmarking, and consumer insights analysis.
• Develop product positioning, USPs, and value propositions.

2. Product Launch & Go-to-Market Execution

• Coordinate end-to-end product launches and marketing calendars.
• Prepare launch materials: product decks, brochures, training slides, feature highlights.

• Communicate with HQ/factory team on product alignment, specs, and forecasting.

3.Pricing & Promotion Management

• Track competitor pricing and market trends.
• Propose product pricing, margin plans, and promotion strategies.
• Support retail and dealer promotional planning.

4. Product Content & Marketing Collaterals

• Create and update product catalogues, leaflets, spec sheets, and key visual assets.
• Work with designers/agencies to produce high-quality creative materials.
• Ensure consistency across all marketing content and brand guidelines.

5. Product Performance & Life Cycle Management

• Monitor sell-in/sell-through data and analyze product performance.
• Manage product lifecycle from launch, peak selling, to clearance.
• Recommend pricing adjustments, promotions, and bundling strategies.

6. Administration & Coordination

• Manage marketing samples, demo units, and product inventory for campaigns.
• Prepare monthly reports, presentations, and internal briefs.

7. Ad Hoc Marketing Events and Activities

• Assist in ad hoc marketing events when needed.

Job Requirements:

• Bachelor's Degree in Marketing, Business, or related field.
• 5–7 years of experience in marketing/product management, preferably in home appliances or consumer electronics.
• Strong skills in market analysis, product strategy, and pricing.
• Experience in product launch and go-to-market execution.
• Good analytical skills with ability to interpret sales and market data.
• Able to manage multiple projects and work with cross-functional teams.
• Strong communication and presentation skills.
• Experience in marketing materials development is an advantage.
• Proficient in Microsoft Office (Excel & PowerPoint).
• Fluent in English & Mandarin.
• Proactive, detail-oriented, and able to work in a fast-paced environment.