Marketing Manager

JOB SUMMARY

Under the guidance and leadership of the Director of Marketing Communications and Public Relations, this role is responsible for executing comprehensive marketing strategies that elevate brand positioning, drive awareness and enhance guest engagement across all channels. Key responsibilities include managing media relations, digital marketing, strategic partnerships, and signature events while maintaining brand consistency and luxury standards. This position cultivates relationships with media and influencers, coordinates press coverage, executes promotional campaigns, and oversees guest communications and reputation management. The role requires strong collaboration with internal departments, external agencies and luxury brand partners to deliver integrated marketing initiatives that support business objectives and reinforce the hotel's position in the competitive luxury hospitality market.

CANDIDATE PROFILE 

Education and Experience

Required:

• 5+ years of marketing experience in a luxury or upper-upscale lifestyle hotel property or in a luxury retail brand.


• Skilled in the pillars of an integrated marketing plan, including social media/influencer marketing, email marketing, content marketing, advertising, sales promotion, events/production, and public relations.


• Operational excellence with expertise in assessing and deploying internal and external resources to execute marketing plans.


• Possesses well-developed presentation and writing skills.


• Positive and energized professional presence. Collaborative problem solver who requires minimal supervision in a fluid work environment.


• Computer skills: Microsoft Word, Excel, Outlook, PowerPoint, and Canva.


• Bachelor's degree from a four-year college; focus on Marketing is preferred but not required.


• Flexible and willing to work a flexible schedule, including days, evenings, weekends, and holidays.

CORE WORK ACTIVITIES

Hotel Marketing and Advertising

            MEDIA RELATIONS & PUBLIC RELATIONS

• Cultivate and maintain relationships with key media, influencers and industry partners across target markets


• Develop and distribute press releases, media kits, and brand stories to secure editorial coverage


• Coordinate media familiarization trips, press events and journalist site visits


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  Serve as primary point of contact with PR agency for daily coordination and project management

  
  

   

  
  

  EVENTS & ACTIVATIONS



• Plan and execute signature events, seasonal activations and promotional campaigns


• Coordinate VIP experiences, hotel anniversaries, restaurant launches, seasonal experiences and special celebrations


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  Manage event logistics, guest communications and post-event follow-up

  
  

   

  
  

  REPUTATION MANAGEMENT



• Monitor and respond to online reviews across platforms if needed (Google, TripAdvisor)


• Develop guest communication strategies including pre-arrival, in-stay and post-departure touchpoints


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  Manage loyalty program communications and resident membership initiatives

  
  

   

  
  

  INTERNAL COORDINATION & TEAM MANAGEMENT



• Collaborate with Revenue Management, Sales, F&B, Spa and Operations teams to align marketing efforts


• Brief and coordinate with creative agencies, photographers and external partners


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  Oversee and maintain accurate, timely processing of all Marketing team invoices and standard procedural processes

  
  

   

  
  

  REPORTING & ANALYSIS



• Track campaign performance, media coverage value and marketing KPIs


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  Prepare monthly reports and presentations for leadership on marketing activities and results

  
  

   

  
  

  DIGITAL MARKETING/ MARKETING COMMUNICATIONS 



• Assists in the development and execution of comprehensive marketing communications strategies aligned with brand positioning and business objectives. 


• Maintain brand consistency across all communication channels and guest touchpoints.


• Maintains, updates, and manages all web sites.


• Develops brochure and property collateral materials in partnership with Marketing Content Executive/ Asst. Manager


• Reviews and provides analysis on all website and email campaign tracking 


• Ensures consistent marketing message is communicated in all advertising and collateral efforts. 


• Provides regular tracking/ROI and analysis of promotions and website/email campaigns and uses this knowledge in future planning. 


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  Tracks return on investment (ROI) of all marketing initiatives, including online, direct mail and print advertising.

  
  

   

  
  

  MARKET TRENDS UPDATE



• Evaluates new marketing opportunities for the property.


• Monitor market trends, competitor activities and guest preferences to inform marketing initiatives.


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  Ensures property is represented on all quality internet sites that have the potential of providing business.

  
  

   

  
  

  OVERALL



• Develop marketing and communications strategies for the hotel and its outlets to create a cohesive and integrated marketing platform supporting hotel performance goals.


• Create and execute robust, unique, brand-aligned programming and partnerships that drive awareness, traffic, and revenue. Execute brand-wide programs and partnerships at the hotel level.


• With the food and beverage team and partners, develop strategies and programs to drive traffic and revenue to F&B outlets from both hotel guests and local guests.


• With the corporate marketing team, manage PR and influencer agencies to achieve favorable publicity for the hotel and brand locally, regionally, nationally, and globally.


• Evaluate media and influencer requests, secure approvals, coordinate reservations, communicate details to the hotel and corporate marketing teams, and act as a brand ambassador during these stays and visits.


• Write and edit copy for internal and external communications, including websites, advertisements, marketing/sales materials, and presentations.


• With the corporate marketing team, manage creative resources to develop marketing/sales materials and collateral for all departments. Secure necessary approvals for all creative.


• Oversee photo and video shoots on property, including hotel-arranged and third-party shoots (paid or media/partner). Secure applicable location agreements, insurance, rights agreements, and releases.


• Coordinate with the corporate digital marketing team to include hotel content in brand emails, send hotel-specific marketing emails, and maintain transactional emails.


• Coordinate with the corporate digital marketing team and the brand’s social media agency on hotel content and community management.


• Support all departments in meeting and exceeding brand standards.


• Professionally represent the hotel and brand at community and industry organizations and events.


• Continually monitor the competitive landscape, city/regional news and events, and industry news, and share insights with the hotel and corporate marketing teams.


• Maintain the marketing calendar, prepare weekly, monthly, and annual reports, and attend regular meetings/calls with the marketing, sales, and revenue teams.


• Communicate marketing news and highlights to the hotel team.


• Competencies - Fundamental competencies required for accomplishing basic work activities. 
  
  
  
  • Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
  
  
  • Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.
  
  
  • Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.
  
  
  • Reading Comprehension – Understands written sentences and paragraphs in work related documents.
  
  
  • Writing - Communicates effectively in writing as appropriate for the needs of the audience.
  
  
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    Digital Tools: Proficiency in design and project software like Canva, Adobe