Penerangan Pekerjaan - Marketing Manager
Marketing Strategy and Planning:-Develop and implement comprehensive marketing strategies aligned with organizational goals and target market segments.-Conduct market research, competitor analysis, and customer insights to identify opportunities and market trends.-Define target audiences and positioning strategies for products/services.-Set marketing objectives, key performance indicators (KPIs), and budgets.Campaign Development and Execution:-Develop and execute integrated marketing campaigns across various channels, including digital, print, social media, and events.-Create compelling marketing messages, content, and visuals to engage target audiences.-Collaborate with creative teams, copywriters, and external agencies to develop campaign assets.-Monitor campaign performance, analyze results, and optimize strategies for maximum effectiveness.Digital Marketing:-Develop and execute digital marketing strategies, including website optimization, SEO, social media, and online advertising.-Monitor and analyze website traffic, user engagement, and conversion rates.-Stay updated on digital marketing trends and technologies, and implement best practices.-Collaborate with the digital marketing team or external agencies for effective online campaigns.Market Analysis and Insights:-Conduct market research, customer surveys, and competitive analysis to identify market opportunities and customer needs.-Monitor industry trends, market conditions, and customer behavior to stay ahead of the competition.-Use data-driven insights to inform marketing strategies and decision-making processes.-Identify new market segments, product/service opportunities, and potential partnerships.Team Leadership and Collaboration:-Lead and manage a team of marketing professionals, providing guidance, coaching, and performance feedback.-Collaborate with cross-functional teams, such as sales, product management, and creative teams, to align marketing strategies and achieve business objectives.-Manage relationships with external agencies, vendors, and partners.Marketing Reporting and Budget Management:-Track and report on marketing performance metrics, campaign results, and ROI.-Prepare regular marketing reports for management review.-Manage marketing budgets and expenditures, ensuring effective allocation of resources.How this career will benefit you on skills?-Versatile Skills: It hones skills in sales, marketing, leadership, and strategy.-Career Growth: Opens doors to leadership positions and career advancement.-Business Impact: Directly contributes to revenue growth and market expansion.-Innovation: Encourages adaptability and staying current with trends.-Networking: Provides extensive networking opportunities. [Apply now at https://my.hiredly.com/jobs/jobs-malaysia-packtica-sdn-bhd-job-marketing-manager-0]
Qualifications:-Hold a Bachelor's degree in Marketing, Business Administration, or a related field-Possess extensive marketing experience with increasing responsibilities, preferably in a managerial or supervisory capacity-Proficient in Marketing and Sales Strategy, Market Research, and Business Development-Strong Communication and Interpersonal abilities-Skilled in Project Management and Customer Relationship Management-Demonstrated Leadership and Team Management capabilities-Background in the manufacturing industry is a bonusPersonality and Character:-Demonstrates easy-going and self-motivated trait-Shows proactive nature and eagerness to learn-Exhibits industry awareness
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