Marketing Manager (FMCG/Personal Care)

Key Responsibilities:

Brand Strategy & Business Planning

• Develop and execute comprehensive brand and category strategies aligned with market trends, consumer insights, and business objectives.
  
• Drive long -term brand growth plans while ensuring alignment with category dynamics and consumer preferences.
  
• Manage annual business planning processes, identifying key growth drivers, business opportunities, and strategic priorities.
  
• Deliver category revenue, profitability, and market share targets through effective planning and execution.
  

Marketing & Brand Communication

• Develop and manage the brand experience calendar across the full marketing funnel, including awareness, engagement, conversion, and loyalty initiatives.
  
• Plan and execute integrated marketing campaigns across ATL, BTL, digital, PR, activation, and eCommerce channels.
  
• Work closely with creative, media, and digital agencies to develop impactful and consumer -centric communication strategies.
  
• Monitor campaign effectiveness and optimize performance through data -driven analysis and continuous improvement initiatives.
  

Consumer Insights & Data Analytics

• Analyze market intelligence, retail audit data, consumer behavior, brand health metrics, and media performance indicators to generate actionable business insights.
  
• Translate consumer and market insights into effective marketing strategies, creative briefs, and commercial recommendations.
  
• Identify market opportunities, implementation barriers, and improvement areas while developing corrective action plans.
  

Trade Marketing & Omni -channel Collaboration

• Partner closely with Trade Marketing, Sales, and eCommerce teams to strengthen category growth and omni channel execution strategies.
  
• Support the development of “path -to -purchase” initiatives, including in -store activations, promotional campaigns, and customer engagement programs.
  
• Collaborate on strategic merchandising and promotional initiatives to enhance brand visibility and conversion across retail and digital platforms.
  

New Product Development & Launch Management

• Lead and coordinate new product launches and product relaunch initiatives across cross -functional teams.
  
• Develop launch strategies, business rationale, and commercialization plans for presentation to senior leadership and stakeholders.
  
• Work closely with Supply Chain, Finance, Sales, and Operations teams to ensure successful execution of product launches.
  

Financial & Performance Management

• Manage brand budgets and advertising investments effectively to maximize ROI and business impact.
  
• Monitor brand P&L performance, understanding key drivers impacting sales, profitability, and operating margins.
  
• Track and report business performance metrics, providing recommendations to optimize commercial outcomes.
  

Requirements

Job Requirements:

Education & Experience

• Bachelor’s degree in Marketing, Business Administration, or a related discipline.
  
• Minimum 7 years of brand management experience within the FMCG industry.
  
• Proven experience managing integrated marketing campaigns, product launches, and brand growth initiatives.
  

Skills & Competencies

• Strong understanding of brand management, consumer marketing, and category development.
  
• Digitally savvy with hands -on experience in digital marketing strategies, eCommerce platforms, and agency management.
  
• Strong analytical capabilities with experience interpreting retail audit data, consumer panels, brand tracking, and media performance metrics.
  
• Excellent communication, presentation, and stakeholder management skills.
  
• Strong commercial acumen with understanding of brand P&L management and profitability drivers.
  
• Ability to work effectively across cross -functional and regional stakeholder groups.
  

Personal Attributes

• Creative, strategic, and highly results -oriented.
  
• Self -motivated with the ability to work independently in a fast -paced environment.
  
• Strong learning agility with a proactive and solutions -driven mindset.
  
• Balances creativity and brand passion with data -driven and objective decision -making.