Bilangan Pemohon
:000+
Brand Management (Marketing & Communications)
The Marketing & PR Lead for new beauty care brand dedicated to offer naturally effective products will spearhead the public relations initiatives to introduce and establish the brand in the Malaysian market. This role is central to building brand awareness with an objective of driving sales and recognition among potential customers, ensuring that the brand becomes a well-known name synonymous with wellness and fashion in Malaysia.
Key Responsibilities:
Brand Introduction and Awareness:
Strategic Planning:
Media Relations:
Content Development and Deployment:
Reporting and Analysis:
Key Performance Indicators (KPIs):
1. Brand Awareness Metrics:
· Increase in brand recognition score within the first year of market entry
· Number of media impressions and reach in target publications and platforms.
· Growth in social media followers and engagement rates on platforms relevant to the Malaysian market.
2. Media Coverage:
· Quantity and quality of media placements in top-tier Malaysian lifestyle, wellness, and fashion publications.
· Positive mentions in media articles and features within the first six months of store launch.
· Securing a set number of cover stories or major feature articles within the first year.
3. Influencer Partnerships:
· Establishment of new influencer partnerships with key Malaysian influencers.
· Engagement rates from influencer-generated content related to the brand.
· Conversion rates or tracked sales from influencer collaborations and campaigns.
4. Event Management:
· Successful execution of launch event(s) with a target attendance rate and subsequent media coverage.
· Number of brand events hosted for media and influencers.
· Attendee satisfaction rates from post-event surveys.
5. Content Creation:
· Number of PR content pieces produced (press releases, speeches, articles, etc.).
· Reach and engagement of PR content as measured by analytics tools.
· Quality score of PR content based on internal review criteria.
· Growth in percentage of target market aware of the brand.
· Increase in foot traffic to the new store and event activations.
· Number of strategic partnerships with local businesses and communities.
7. Budget Management:
· PR campaign ROI based on the allocated budget versus earned media value.
· Adherence to PR budget
8. Lead Generation:
· Number of leads generated from PR activities for follow-up marketing actions.
· Increase in database or newsletter sign-ups attributed to PR initiatives.
Requirements:
- Three years of experience in Marketing & PR preferably from fashion luxury, sports or beauty luxury field.
Guided by the vision of our President, Dato’ Seri Dr Farah Khan, The MELIUM GROUP has carefully curated an impressive portfolio of luxury brands with integrity, heritage, and a wide range of luxury products catering to the sophisticated tastes of Malaysians for the past 35 years.
Beautiful dressing goes hand-in-hand with gracious living, and a chic lifestyle is nurtured not only with good fashion, but also with good food and coffee which is why DÔME Café was introduced into the Melium family.
With a finger on global trends and keen instincts on what excites and delights the luxury consumer, Melium now has a repertoire of coveted brands and over 30 stores across Malaysia, earning the reputation of being Malaysia’s leading luxury fashion retailer. While we are privileged to be at the forefront of the industry, customers will always remain at the heart of our mission.
MONO BRAND STORES
AIGNER | ALO YOGA I ACME DE LA VIE | BOGGI MILANO I ELISABETTA FRANCHI I GIVENCHY | HACKETT LONDON | MAX MARA | MCM | ROGER VIVIER | TOD'S | WEEKEND MAX MARA
MIXED BRAND STORES
M STORE | M STORE LAB
FOOD & BEVERAGE
DOME CAFE
Guided by the vision of our President, Dato’ Seri Dr Farah Khan, The MELIUM GROUP has carefully curated an impressive portfolio of luxury brands with integrity, heritage, and a wide range of luxury products catering to the sophisticated tastes of Malaysians for the past 35 years.
Beautiful dressing goes hand-in-hand with gracious living, and a chic lifestyle is nurtured not only with good fashion, but also with good food and coffee which is why DÔME Café was introduced into the Melium family.
With a finger on global trends and keen instincts on what excites and delights the luxury consumer, Melium now has a repertoire of coveted brands and over 30 stores across Malaysia, earning the reputation of being Malaysia’s leading luxury fashion retailer. While we are privileged to be at the forefront of the industry, customers will always remain at the heart of our mission.
MONO BRAND STORES
AIGNER | ALO YOGA I ACME DE LA VIE | BOGGI MILANO I ELISABETTA FRANCHI I GIVENCHY | HACKETT LONDON | MAX MARA | MCM | ROGER VIVIER | TOD'S | WEEKEND MAX MARA
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