Marketing Regional Team Lead APAC

Due to the expansion of our presence in Asian markets, we are looking for a Marketing Regional Team Lead to lead the launch and scaling of marketing initiatives across the APAC region. In this role, you will be responsible for building and developing local teams, as well as creating effective regional strategies in close collaboration with the global marketing team.

Join us and take the lead in driving marketing growth in one of the world’s most dynamic regions — where your expertise will have a direct impact on business scaling.

Responsibilities:

• Develop and implement regional marketing strategies aligned with business objectives


• Plan and launch initiatives aimed at increasing brand awareness in the APAC region


• Collaboration with the team and contractors to address business needs and provide strategic marketing recommendations


• Conduct market research and competitive analysis to inform decision-making


• Monitor and analyze KPIs to drive continuous improvement and campaign optimization


• Manage marketing budgets effectively


• Develop, align, and track quarterly and annual marketing goals for the region

Requirements:

• 2+ years experience as a Regional Marketing Manager or in a similar Marketing role


• Proven experience in developing and implementing marketing strategies


• Experience in team hiring and management


• Strong knowledge of web and mobile analytics


• Hands-on experience with paid traffic sources (Google, Meta, etc.) and/or SEO


• Experience in budget planning and management


• Solid background in B2C marketing

Will be a plus:

• In-depth knowledge of SEO strategies and tools


• Practical experience with paid traffic acquisition


• Prior involvement in marketing and scaling B2C products in the APAC region


• Experience working with culturally diverse teams, especially in Asia

We offer:

• 16 paid vacation days per year


• 14 paid sick leave days per year


• 11 days Public holidays


• Medical insurance


• Dental expenses reimbursement


• Parking and commuting reimbursement


• Professional education budget


• Language learning budget


• Wellness budget (gym membership, sports gear and related expenses)


• Challenging, fast-moving, and unique tasks in the FinTech field with our product


• Ability to be close to the business and take part in making fast decisions