Marketing Specialist

Job Overview:

We are looking for a creative and results-driven Marketing Specialist to lead and execute marketing initiatives for the China market. This role plays a critical part in bridging our global brand strategy with local market insights, ensuring our messaging is culturally relevant, compliant, and engaging for Chinese retail traders.
As part of a global, multicultural team, you will own localized content creation, social media growth, and brand execution across major Chinese digital platforms. The ideal candidate has hands-on experience in the Forex & CFDs industry, deep knowledge of the Chinese digital ecosystem, and strong bilingual communication skills.

What Will You Do:

Content Creation & Localization

• Create high-quality, engaging financial content including articles, social media posts, market analysis summaries, and video scripts tailored for the Chinese trading audience.
  
• Translate and localize global marketing campaigns from English to Simplified Chinese, ensuring cultural relevance and correct Forex terminology.
  
• Adapt complex financial concepts into clear, engaging messaging for retail traders.
  
• Maintain a consistent brand voice while ensuring compliance with local regulations and platform guidelines.
  

Social Media & Community Management

• Manage and grow the company's presence across key Chinese platforms such as WeChat, Weibo, Douyin, Zhihu, and relevant trading communities.
  
• Plan, publish, and optimize content calendars aligned with trading activity and campaigns.
  
• Monitor community feedback, respond to inquiries, and actively engage users to build a loyal trader community.
  
• Track and analyze performance metrics to continuously optimize engagement and conversion.
  

Brand Management & Creative Collaboration

• Act as the brand guardian for the China region, ensuring all localized content aligns with global brand standards.
  
• Collaborate closely with design teams to produce localized creatives such as banners, landing pages, brochures, and promotional materials.
  
• Ensure all visual and written assets are consistent, professional, and conversion-focused.
  

Market Research & Cross-Functional Collaboration

• Monitor competitors, industry trends, and user behavior within the Chinese Forex market.
  
• Work closely with Sales, Support, Compliance, and global Marketing teams to align local initiatives with overall business objectives.
  
• Provide market insights and feedback to HQ to improve global campaigns and product positioning.
  

What Makes You A Good Fit:

• Minimum 2 years of marketing experience within the Forex, CFDs, or online trading industry (mandatory).
  
• Native or bilingual proficiency in Mandarin is mandatory.
  
• Good written and spoken English for collaboration with global teams.
  
• Strong copywriting and storytelling skills with proven experience creating financial content.
  
• Deep understanding of the Chinese digital landscape (WeChat, Weibo, Douyin, Zhihu, forums).
  
• Strong ability to navigate between Western business practices and Chinese market expectations.
  
• Experience working within international or multicultural teams.
  
• Bachelor's degree in Marketing, Communications, Finance, or a related field.
  
• Basic SEO knowledge (Baidu) and familiarity with Canva, Photoshop, or similar design tools.
  

What We Offer:

• Competitive Salary and incentives15 days annual leave
  
• Monthly lunch
  
• Hybrid schedule
  
• Birthday leave
  
• Medical & Health Insurance
  
• 4 weeks of work from anywhere
  
• Online learning and development platform
  
• Social events throughout the year
  
• Employee Referral Scheme