Marketing Specialist (Content & Copywriting)

PolicyStreet is a leading InsurTech group, specialising in innovative digital insurance solutions for businesses and consumers in Southeast Asia and Australia. With a network of over 40 providers, we offer a comprehensive range of products, including embedded insurance, customised employee benefits, car insurance renewals, financial advisory, and digital solutions – making insurance straightforward, for everyone. Through our regional group of companies, we serve more than 5 million customers with over US$ 10 billion in sum insured.

WHAT YOU’LL DO:

• Write, edit, and proofread high-quality copy for a variety of channels including websites, campaigns, social media, packaging, emails, press releases, and internal communications.
• Collaborate closely with marketing and creative, teams to develop concepts and campaigns that deliver consistent and impactful brand experiences.
• Interpret creative briefs and proactively guide copy direction to meet business goals and resonate with diverse audiences.
• Analyze campaign performance, draw insights, and refine messaging approaches based on data and feedback.
• Conduct market and audience research to inform messaging strategy and ensure relevancy.
• Stay up-to-date with industry trends in branding, copywriting, and digital marketing.
  
  

WHAT WE EXPECT OF YOU:

• 2-4 years of experience in a in writing capacity
• Good grasp of creative writing and marketing fundamentals with strong attention to detail.
• Familiarity with social media platforms and content writing.
• Strong written communication in Bahasa Malaysia and English. 
• Self-motivated, proactive, and willing to learn.