Media Buyer Executive

What would you be doing:

• Create, monitor, analyze, and edit performance marketing campaigns.
• Measure the effectiveness of marketing programs and strategies.
• Executing marketing campaigns via Facebook ads, Google ads, traffic sources, and other marketing tools.
• Prepare performance reports for management.
• Experiment with new platforms and channels.
• Ensure ads are creative and displayed appropriately.
• Monitor costs and return on investment.
• Collaborate with other departments (creative, copywriting, project management, etc.) to optimize the performance of marketing campaigns.
• Manage and execute marketing projects, ensuring they are delivered on time and meet specified objectives.

To be successful in this role, you will need to have:

• At least 2-3 years of experience managing paid social media advertising portals.
• Strong understanding of advertising and marketing principles, particularly for online audiences.
• Expertise in market research, ad copy creation, testing, and optimization.
• Passionate about ideation and in tune with Malaysia's social media trends and stories.
• Strong written and verbal communication skills in both Mandarin and English.
• Proven ability to think critically and work proactively in a fast-paced environment.
• Flexibility to handle additional hours when necessary to meet deadlines and project demands.
• A passion for driving business growth.