We are looking for a commercially driven Digital Commerce Product Manager to lead digital product strategy and customer experience across mobile apps, websites and self-service kiosks. This role focuses on driving digital sales, customer engagement and loyalty through product innovation, data-driven decisions and seamless omnichannel experiences.
Own the digital product roadmap and drive continuous improvements across mobile apps, websites and self-service kiosks.
Optimise UI/UX, customer journeys and checkout processes to improve usability, conversion rates and customer satisfaction.
Drive digital sales growth, customer acquisition, engagement, retention and loyalty in collaboration with Marketing and CRM teams.
Manage end-to-end product delivery, including requirements gathering, backlog prioritisation, sprint planning, user acceptance testing (UAT) and product launches.
Analyse customer behaviour, digital performance and commercial data to identify growth opportunities and improve product performance.
Leverage customer data, personalisation and A/B testing to enhance customer experiences and business outcomes.
Collaborate with Technology teams and external vendors to ensure reliable platform performance, timely delivery and continuous improvement.
Identify opportunities to apply AI, automation and emerging technologies to enhance digital experiences and operational efficiency.
Bachelor’s degree in Business, Marketing, Engineering, Information Technology, Computer Science or a related field. An MBA or Scrum certification is an advantage.
7–10 years of experience in Digital Product Management, E-commerce or Digital Transformation.
Proven experience managing customer-facing digital products, particularly mobile apps and websites, ideally within retail, e-commerce, FMCG or telecommunications.
Strong understanding of digital commerce, customer experience, loyalty programmes and commercial growth.
Hands-on experience with Agile product delivery, backlog management, user stories, sprint planning, UAT and release management.
Strong analytical skills and experience with digital analytics tools such as Google Analytics 4, Google Analytics 360, Firebase, Branch or Power BI.
Familiarity with CRM platforms, customer data solutions, digital integrations and product management tools such as Jira and Confluence.
Strong commercial acumen, stakeholder management and cross-functional collaboration skills.
Knowledge of AI-enabled tools, automation and digital innovation is an advantage.
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