Online Marketing Executive (Media Buy)

Google Ads Campaign Management:

*Develop, execute, and optimize Google Ads campaigns.

*Monitor campaign performance, making data-driven adjustments to improve key metrics.

*Develop and manage Google Ads campaigns across various platforms, including Google Search, Google Display Network, and YouTube.

Keyword Research and Analysis:

*Conduct thorough keyword research to identify high-value and relevant keywords.

*Implement strategic keyword selection and bidding strategies.

Ad Copy Creation and Testing:

*Create compelling ad copies tailored to target audiences.

*Conduct A/B testing to refine and improve ad performance.

*Landing Page Optimization: Collaborate with web development or marketing teams to optimize landing pages for better user experience and increased conversion rates.

Conversion Tracking and Analytics:

*Implement and maintain robust conversion tracking to measure campaign success.

*Utilize Google Analytics and other tools to analyze and interpret campaign data.

Competitor Analysis:

*Stay informed about industry trends and competitor strategies.

*Recommend adjustments to maintain a competitive edge.

Campaign Audits and Recommendations:

*Conduct regular audits of existing campaigns to identify areas for improvement.

*Provide actionable recommendations for campaign enhancement.

Plus experience in social media

Job Requirements:

At least 1 year of experience in developing and implementing digital marketing strategies

• Strong proficiency in Google Analytics, Google Ads, Google Tag Manager, Social Media Ads “Tiktok ,Facebook ,Snapchat, Instagram, LinkedIn”

• Strong knowledge and experience of all different digital marketing channels, online marketing tools and best practices

• Experience with website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)

• Experience with A/B and multivariate experiments

• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)

• Experience in setting up and optimizing Google AdWords campaigns