Paid Media Manager

About the Media Incubation Activation team at HP 

The Media Incubation Activation team is HP’s in-house Global Media Activation practice. We provide strategic, advisory, and hands-on Paid Social activation and performance marketing support to advance customer and business goals and to deliver against the HP Store strategy. We foster a culture of best practice and collaboration across HP Marketing, Omnichannel teams, and key stakeholders, using data-driven insights to inform decision-making. 
 

Expected responsibilities: 

• Partner with SEM/Performance Max (PMax) Campaign Managers on day-to-day activation of seasonal and always-on media across HP.com’s e-commerce catalog. 

• Complete weekly and monthly optimization routines (e.g., creative testing, bid testing, adding/suppressing placements/audiences) to improve efficiency and outcomes. 

• Monitor and evaluate Paid Social performance against quarterly goals (e.g., ROAS, revenue, CAC), and translate insights into clear recommendations on budget and optimization. 

• Refresh Paid Social creative, formats, and messaging in line with the marketing calendar, seasonal promotions, and the latest offers. 

• Plan and execute tests, analyze results, and communicate learnings to local marketing teams and the broader HP Store organization. 

• Build and maintain weekly, monthly, and quarterly dashboards; deliver performance reporting on a consistent cadence. 

• Bring curiosity and a test-and-learn mindset to continuously identify opportunities to improve campaign performance. 

• Manage stakeholders and campaign orchestration.  
   

What you will need: 

• Bachelor’s degree preferred; analytical or quantitative focus a plus. 

• 5+ years of hands-on Paid Social campaign management experience (e.g., Meta, TikTok, YouTube). Experience collaborating across adjacent performance channels (e.g., Google Search/Performance Max) is a plus. 

• Experience with third-party campaign and bidding management platforms (e.g., Google SA360, Marin Software, or Skai—formerly Kenshoo) preferred. 

• Proficiency in Microsoft Excel (PivotTables and/or Power Pivot); comfortable manipulating basic datasets. 

• Positive attitude and willingness to work in a fast-paced team environment. 

• Highly detail-oriented with strong project management and organizational skills. 

• Ability to connect media plans and activities to business results. 

• Strong analytical skills, with demonstrated ability to identify problems and deliver solutions. 

• Strong written and verbal communication skills. 

• Fluency in English.