Paid Social Media Specialist

Job Overview:

We are looking for a detail-oriented Social Media Advertising Specialist to manage our paid social media campaigns. You will help us increase brand visibility, drive traffic, and generate leads through effective social media advertising.

Key Responsibilities:

• Campaign Management: Set up, manage, and optimize paid campaigns on platforms like Facebook, Instagram, Twitter, LinkedIn, and others.
• Ad Creation: Work with the creative team to design engaging ad visuals and write compelling ad copy.
• Budget Management: Handle the budget for social media ads and ensure campaigns are cost-effective.
• Performance Tracking: Monitor campaign performance using analytics tools, and generate reports to assess effectiveness.
• Audience Targeting: Define target audiences and use tools like lookalike audiences and retargeting to reach potential customers.

Qualifications:

• Experience in managing paid social media campaigns.
• Familiarity with social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Ads).
• Basic knowledge of analytics tools (e.g., Google Analytics).
• Strong communication and organizational skills.
• Creative thinker with a knack for problem-solving.

Preferred Skills:

• Experience with A/B testing and data analysis.
• Certification in social media advertising (e.g., Facebook Blueprint).

Interested candidates please submit your application through Jobstore.com