PBTB | Deputy Manager, Agency Campaign Management & Mobility Uplift

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

Role Purpose:

To plan, execute, and optimise agency campaigns and agent mobility uplift initiatives that drive sales performance, improve agent productivity, and support sustainable growth across the Takaful agency.

Organization Context:

• Part of the Agency Strategy function within the Takaful business

• Accountable for agency sales campaigns and agent mobility uplift initiatives across assigned agent segments

• Works closely with Sales, Recruitment, Learning & Development, Performance Management, Digital, Finance, Brand & Communication, Product and Operations teams

• Reports to the Manager, Agency Strategy

Key Responsibilities:

Agency Campaign Strategy & Execution

• Design and execute agency sales campaigns aligned with agency growth priorities and performance targets

• Translate sales targets into clear campaign mechanics, timelines, and execution plans

• Monitor campaign performance and implement timely optimisation actions to maximise sales impact

• Plan, execute and monitoring digital asset of Agency Distribution

Agent Mobility Uplift & Productivity

• Drive initiatives to support agent productivity progression and mobility uplift across performance bands

• Analyse agent performance data to identify mobility gaps and recommend targeted interventions

• Partner with Learning & Development and Sales teams to align capability initiatives with campaign objectives

Performance Management & Insights

• Track campaign and mobility performance against defined sales and productivity KPIs

• Prepare performance insights, reports, and recommendations for management review

• Conduct post-campaign evaluations to identify best practices and improvement areas

Stakeholder Coordination & Governance

• Coordinate with cross-functional stakeholders to ensure effective execution of campaigns and initiatives

• Ensure initiatives comply with governance, regulatory, and Shariah requirements

• Maintain proper documentation, controls, and reporting standards

Qualification and Experience:

• Bachelor’s Degree in Business, Finance, Economics, or related fields

• Minimum 6–9 years of experience in agency strategy, campaign management, brands & communication, or related roles within Takaful, insurance, or financial services

• Strong understanding of agency sales models, incentives, brands & communication and productivity management

• Experience in performance analysis, design, and stakeholder coordination

• Strong communication, analytical, and execution skills

• Professional, results-driven, and detail-oriented mindset

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.