Performance Digital Marketing Executive

It’s your chance to flex your digital marketing muscles in the creative tech industry! We want someone who’s able to lift and push online traffic and sales growth for an integrated suite of AI-powered content creation tools. To you, impossible is an excuse for the ignorant and lazy. There’s always a way around something, and you shine in moments like these. Yes, you sound like a winner. Let’s talk.

The Job:

• Create, suggest, manage, and execute digital marketing campaigns, including, but not limited to account set up, strategy, and day-to-day management.
• Analyze industry, internal data and benchmark with competitor trends to propose new digital marketing and channel optimisation opportunities.
• Propose and coordinate with product teams to run and report on marketing campaigns.
• Planning and budgetary control of digital marketing campaigns for the assigned market.
• Devise strategies and execute campaigns at a tactical level to drive website traffic, leads, conversions and revenue.
• Plan, execute, and measure ongoing experiments & tests to optimize ad performance.
• Review, analyze and report on click rates, conversion, ad expenses, and overall campaign performance to management.
• Able to make data-driven decisions and constantly improve ad effectiveness and maximize ROI.
• Manage Google Analytics, including creating and implementing custom dashboards, custom goals and funnels as well as customized reports.
• Utilize strong analytical ability to evaluate end-to-end customer experiences across multiple channels and customer touch points.

Requirements

The Person:

• Creativity in coming up with marketing campaigns and ideas across channels to maximise returns and reach KPIs.
• Understanding of latest trends and channels to reach audiences with the right message with the right approach.
• Stay up to date on digital marketing landscapes -- keep current with industry trends and best practices.
• Meticulous attention to detail -- you’re able to quickly link overall business objectives to execute a well-aligned digital marketing strategy.
• Experienced in identifying target audiences and devising digital marketing campaigns.
• A love of analytics -- strong analytical skills to analyze data and campaign performance and recommend improvements.
• Preferably with some working knowledge on Marketing and Analytics platforms (e.g. Google Adwords, Google Analytics, Ahrefs, Moz etc.)
• Able to work efficiently in a fast-paced environment with tight deadlines.
• Able to multitask and handle a multitude of different responsibilities at one time.
• Good time management and prioritization skills.
• Proven track record of analyzing campaign performance and identifying actionable insights to achieve your key metrics will be an added advantage.
• Knowledge of foreign languages will be an added advantage.
• Proven working experience in digital marketing is a bonus.

Benefits

• Annual Leaves- Additional annual leave will be credited to you on a yearly basis.
• Medical and Insurance Coverages - We have got you covered.
• Subsidies - Enhancing your well-being, we offer optical and dental subsidies
• Opportunities - Above training and guidance, you will have the opportunity to try, to build your confidence and become your best self, and to interact and build a strong relationship.
• Rocking Diversity- Play hard, work harder with people of diverse skill sets and experiences! Challange yourself to step out of your comfort zone, and you'll find yourself growing in way you'd never imagine.