Performance Marketer (User Acquisition Specialist)

Performance Marketer (User Acquisition Specialist)

This job is for a Performance Marketer (User Acquisition Specialist) focusing on driving growth for a mobile app through digital advertising. You might like this job because you get to optimize campaigns across various platforms and collaborate with different teams to enhance user engagement.

Full-Time

Job Description

Position Responsibilities

• Plan and execute user acquisition strategies to drive growth for ZUS mobile app
• Identifying gaps and opportunities from app users, transactions, and revenue trend, and optimize/ improve those above based on the user data.
• Manage and optimize digital advertising campaigns across various platforms suchas Facebook, Google Ads, Apple Search Ads, and others to achieve key performance metrics including CPI, CPA, and ROAS
• Conceptualize media buying campaigns (paid acquisition) and execute accordingly. Monitor app traffic and metrics to identify best practices of customer engagement and interaction, ensuring the quality of newly acquired users.
• Conduct thorough analysis of acquisition campaigns and user behaviour to identify trends, insights, and areas for optimization.
• Collaborate with cross-functional teams including IT, design, and analytics to improve app store presence, onboarding experience, and overall user engagement.
• Stay up-to-date with industry trends and best practices in mobile app marketing and user acquisition.
• Tweaking strategies and budgets based on performance to maximize ROI across different acquisition channels.
• Create and provide accurate and timely metrics reports, analysis and insight to demonstrate the performance and return on investment of all acquisition activities
• Evaluate paid digital media performance report and provide insights and recommendations for further enhancements to maximise budget that attribute to overall user acquisition ROI
• Develop and present learnings from your analyses, including actionable insights and recommendation
• Create dashboards, data visualizations, and campaign performance reports
  

Job Requirements

Qualifications & Experience

• A diploma or a bachelor’s degree in marketing / marketing communications / PR / psychology / advertising
• Minimum 2 years of experience in digital marketing or user acquisition, with a focus on mobile apps
• Experience working with mobile attribution platforms such as Adjust, AppsFlyer, or Branch.
• Experiences in SEO/SEM, PPC, GA4, app metrics analytic
• Strong analytical skills with the ability to interpret complex data sets and make data-driven decisions.
• Hands-on experience on marketing automation concepts (tools, scripts, APIs, dynamic/triggered campaigns)
• Experience managing large-scale advertising budgets and optimizing campaigns for maximum ROI.
• Experiences in user purchasing journey, funnel marketing, digital marketing, and performance marketing.
• Proficiency in Microsoft Office tools, Excel proficiency a must

a Necessity, not a Luxury

Skills

User Acceptance Testing (UAT)

Training ROI

Off-Page Optimization (SEO)

Microsoft Intune (Mobile Device Management Software)

Company Benefits

Provide more generous with their leave days. We have more than 6 other types of leave!

Job training and continuing education help to fuel employee career growth.

Health and Wellness

Out-patient care and in-patient care are covered for all employee including ongoing wellness programs & activites.

Employee Perk Programmes

Establishment of corporate benefits to offer exclusive discounts or benefits to each employee.

Employee Discount

Enjoy employee discounts on beverage, merchandise, etc at all outlets across Malaysia.

Additional Info

1 - 3 Years of Experience

Junior Executive

Job Specialisation

Advertising & Branding, Merchandising / Buyer, Software Development & QA / Testing

Performance Marketer (User Acquisition Specialist)