Performance Marketing Manager

Syarikat : Publicis Groupe

Jenis Pekerjaan : Sepenuh Masa

Kuala Lumpur, Federal Territory Of Kuala Lumpur

Bilangan Pemohon

000+

Mohon Sekarang

Penerangan Pekerjaan - Performance Marketing Manager

Job Description

KEY RESPONSIBILITIES

Develop the strategy for and execute all local paid online acquisition efforts including:Facebook, Twitter, Instagram, Tik-TokSearch engine marketing (SEM)Google Display Network (GDN) and other Banner adsAffiliates

Collect data and track the performance of all marketing activities and channels against set KPIs (CPI, CPO, CPA, PPC etc.)

Manage day to day workflow and setup for projects and campaigns across platforms

Regularly provide analysis on performance against forecasts and making adjustments as necessary to fulfil the set objectives

Serving clients for tasks such as performance media briefing, strategy planning, budget allocation, campaign analyses and quarterly business reviews

Spearheading relations with account team working on common accounts to ensure alignment with clients

Ability to troubleshoot technical issues on campaigns, especially conversion-oriented ones

Innovating to improve performance, growth and profitability across all channels

Keep up-to-date with market trends and come up with creative ideas that are one step ahead of the competition

Share best practices with peers within group

Accountability and full ownership for campaign performance and aligned KPIs

Training and mentoring executives to take up implementations across platforms. For 6 months to Train the digital implementer to do digital scheduling and ad-ops. Will work on performance marketing together with the digital implementation from start.

Qualifications

Qualifications

BA/BS or equivalent working experience.

5+ years’ experience in digital marketing

Strong experience with performance marketing and online acquisition tools and networks

Entrepreneurial mindset and willing to get hands dirty

Acute analytical skills and a data-driven mentality – you know the relevant KPIs and how to work with them

Excellent time management and organisation skills, comfortable in meeting tight deadlines

Strong leadership abilities and track-record of hitting targets with limited resources/budget

Previous experience working in a start-up or dynamic high-growth company a plus

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Mohon Sekarang