Performance Marketing Specialist

PRISM+ is Singapore’s leading homegrown electronics brand, with a presence across key markets in Australia, Malaysia and the Philippines. The brand’s mission is to make premium technologies accessible to the masses—disrupting established industries with innovation and value that goes beyond the product. PRISM+ was founded in 2017 as a direct-to-consumer (D2C) display technology specialist, where it quickly grew to become the number one monitor and smart TV brand in Singapore. Best known and loved for its affordable premium offerings and award-winning customer experience, the brand has expanded its offerings to include a wide range of affordable premium home electronics and appliances.

Join us at PRISM+ and become part of a journey where innovation meets impact, and every day offers a chance to shape the future of consumer technology. Discover a career where your ideas matter, your growth is nurtured, and together, we create a brighter tomorrow.

Role Summary:

Execute and optimize PRISM+'s performance marketing campaigns across Meta, Google, and emerging channels, reporting to the Performance Marketing Manager. You are the hands-on operator who keeps campaigns running efficiently day-to-day - strong on execution, testing discipline, and data hygiene

You will manage day-to-day campaign execution within an established budget framework, support incrementality testing, and help maintain the systems that let PRISM+ scale across categories (TVs, appliances, smart home).

1) Campaign Execution and Optimization

• Execute and manage day-to-day campaigns across Meta and Google (Search, Shopping, PMAX, Demand Gen) within budgets
• Monitor daily/weekly performance and flag anomalies or optimization opportunities promptly
• Support MER and contribution margin tracking (not just platform-reported ROAS) by pulling and organizing the data
• Execute prospecting, retargeting, and mega sale/event campaigns (11.11, BFCM, etc.) as briefed

2) Testing and Channel Support

• Run structured A/B tests on audiences, placements, and bids under the Manager's testing roadmap
• Support exploration of new channels (TikTok, affiliates, marketplaces) with hands-on setup and monitoring
• Maintain weekly optimization cadence - bid adjustments, budget pacing, audience refresh

3) Creative Execution Support

• Brief and coordinate with the Creative team on asset requests based on performance data
• Tag, track, and report on creative performance (hooks, formats, angles)
• Flag creative fatigue and refresh needs based on frequency/CTR trends

4) Reporting and Data Hygiene

• Maintain accurate, up-to-date performance reporting across Meta, Google, GA4, and Shopify/Salesforce
• Ensure tracking, naming conventions, and UTM hygiene are consistent across campaigns
• Prepare data views (CAC, spend efficiency, channel performance) for the Manager's review — not final strategic interpretation
• Support QA on new campaign launches before go-live

How Success is Measured

• Campaign execution accuracy and turnaround speed
• Data/reporting hygiene and reliability
• Testing throughput (number of tests run, not necessarily strategic direction)
• Responsiveness to performance anomalies
• Reduction in manual errors (tracking, tagging, budget pacing)

• 2–4 years in performance marketing (DTC or eCommerce preferred)
• Hands-on experience managing campaigns with meaningful budgets
• Working knowledge of Meta Ads (campaign setup, Advantage+, creative testing execution), and Google (Search, Shopping, PMAX)
• Comfortable with basic commercial concepts (margin, AOV, promos) - doesn't need to have made pricing/bundle calls, but should understand why they matter
• Solid Excel/Sheets skills for pulling and organizing performance data; GA4 familiarity a plus

Strong Plus

• Experience in consumer electronics or high-consideration products
• Familiarity with Shopee, Lazada, TikTok Shop ecosystems
• Exposure to A/B testing frameworks (even if not full incrementality/MMM design)
• Basic creative briefing experience - has given feedback to designers/video editors before, not just executed media buys