PERFORMANCE MARKETING SPECIALIST

RESPONSIBILITIES

• Own the strategy, execution, and analysis of client’s and internal social media marketing strategy, focusing on expanding brand awareness, customer loyalty, and conversions
• Oversee the development of our client’s social properties, guiding the company’s brand voice, defining goals and objectives for specific social media platforms, and leveraging opportunities to expand the client’s digital presence through new platforms and partnerships
• Take responsibility in creating and executing social media campaigns, managing the social media advertising budget, overseeing the social media content calendar and acting as the primary liaison with paid influencer partners.
• Spearhead social-first campaigns, acting as project manager and collaborating with essential business units
• Distribute reports summarizing campaigns as well as monthly social media content performance, audience engagement and advertising efforts. Identify opportunities to make social media campaigns more efficient and effective
• Developing and engaging social media strategies across all relevant platforms
• Responsible for maintaining the company’s social media platforms
• Responsible for creating captivating content for all social media pages/accounts. Assist in the creation of engaging and relevant content for various digital platforms, such as social media posts, blog articles, email newsletters and website updates
• Support SEO efforts by conducting keyword research, optimizing website content and identifying opportunities for improvement
• Aid in the development and execution of email marketing campaigns, including crafting compelling email copies and analyzing campaign results
• Monitoring user engagement and analyzing feedback task on a daily basis
• Managing social media platforms of the organization
• Scheduling social media posts
• Engaging followers with regular company updates
• Creating brand awareness to gain audience attention
• Overseeing Social Media teamwork
• Responding to the comments on social media on time
• Supervising and managing social media campaigns
• Creating paid social media campaigns for advertising
• Monitoring and analyze social media metrics and ROI to optimize performance
• Analyzing social media trends
• Preparing social media engagement and activities reports
• Optimizing social media content effectively
• Coordinating with Senior Creative Designer and other team members to ensure all content is visually appealing and meets branding guidelines
• Work with different departments to coordinate and curate social media output 
• Remaining abreast of changes to all pertinent social media applications. Advise the team on impactful news and emerging trends
• Community Management - Manage issues/critical communication with regards to the social and digital media platform
• Staying up to date with the latest social media advertising efforts and goals
• Manage agency partners across owned, earned and paid media channels

REQUIREMENTS

• Bachelor’s degree in Communication, Marketing or a related field
• 3 to 5 years prover work experience as a Social Media Analyst, Social Media Strategist, Social Media Executive or a similar position with a focus on property development, leasing and retail assets
• Experience in managing agency partners is an advantage
• Demonstrate the ability to understand the engagement metrics and KPI’s
• Excellent knowledge of research requirements for social media strategy
• Strong knowledge of best practices and confident use of social media scheduling platforms such as Facebook, Instagram, YouTube, Linkedln and others
• Exceptional team management skills
• Outstanding proofreading and editing skills
• Excellent oral and written communication skills
• Ability to work for long periods of time as and when required
• Strong computer skills (Google Suite & Microsoft Office preferred). Photoshop skills are an advantage
• Sound knowledge of paid social media advertising
• Excellent create and write trending and catchy content
• Able to meet multiple deadlines and multi-tasks effectively
• Excellent ability to manage multiple projects and prioritize
• In-depth understanding of various social media platforms and their algorithm changes
• Excellent organizational and time management skills
• Outstanding brand awareness experience will be preferred
• A keen eye impeccable attention to details with ability to spot grammatical or spelling errors easily
• A strategic mindset and always think out of the box
• Analytical thinker, capable of learning fast and quickly adapting to new tools and platforms
• Possess extraordinary communication and presentation skills
• 24/7 social listening and response to comments
• Absolute pride in the quality of the written work particularly around social media community management
• Experience of influencer relations/campaign management is an advantage
• Curious: a desire to learn, improve, apply new knowledge and develop
• Proactive, quick working and self-motivated team player
• Creative thinker and problem solver
• Experience with social media analytics and reporting tools
• Digital asset management, technical knowledge of at least Google Ads & Meta Ads, lead generation, analytical and data driven
• Working experiences in SEO & SEM will be an added advantage