Performance Marketing Specialist (Mandarin Speaker)

- Campaign Strategy and Planning: Develop and execute comprehensive digital advertising strategies on platforms like Facebook, Instagram, Google, YouTube and TikTok, collaborating with the marketing team to define campaign goals, target audience, and budget allocation. -Ad Creation and Optimization: Create compelling ad creatives that resonate with the target audience and continuously monitor and optimize ad performance to improve click-through rates (CTR), conversion rates, and return on ad spend (ROAS). -Audience Targeting: Conduct in-depth audience research, segmentation, and utilize insights to refine targeting strategies, ensuring ads reach the right demographics. -Budget Management: Manage and allocate advertising budgets effectively to maximize ROI while monitoring daily and monthly spending to ensure adherence to budgetary constraints. -Analytics and Reporting: Generate regular reports on campaign performance, utilizing analytics tools to track key performance indicators (KPIs) and provide actionable insights and recommendations for improvement.-A/B Testing: To optimize campaign effectiveness, implement A/B testing for ad elements such as headlines, visuals, and ad copy.-Stay Informed: To ensure campaigns remain competitive, stay up to date with industry trends, algorithm changes, and emerging advertising platforms  [Apply now at https://my.hiredly.com/jobs/jobs-malaysia-black-sire-technology-job-performance-marketing-specialist-mandarin-speaker]
-Proven experience in managing successful Facebook Ads, Google/YouTube ads and TikTok ads campaigns. -Proficiency in using advertising platforms, analytics tools, and ad management software. -Strong analytical skills with the ability to interpret data and make data-driven decisions. -Creative thinking and the ability to adapt to changing marketing trends. -Familiar with WordPress and black-hat technologies would be bonus. -Good communication skill. -Sensitive with numbers and good analytics skills. -Willing to explore different approach and think out of the box.  -Detailed oriented. -Strategic Thinking.