PPC Strategist

Responsibilities:

• Develop and demonstrate an understanding of each client’s business in order to create customized search marketing strategy plans
• Monitor client budgets and adjust bids in order to achieve goals and objectives as defined by each client
• Develop comprehensive search marketing campaigns including keywords, ad copy, and landing page selection
• Setup conversion tracking and remarketing tags
• Manage multiple ongoing PPC campaigns at once by optimizing and A/B testing campaign, ad group, and keyword performance
• Build negative keyword lists, monitor search terms, and research new search trends to further advance campaign performance based on client goals
• Develop social media advertising campaigns and strategies across all major social networks including Facebook, LinkedIn, Twitter, and Instagram
• Identify unique approaches to owned, earned, and paid social media impressions
• Know when to adjust social platform budget allocation based on specific metrics and KPIs
• Create and summarize campaign performance reports

Ideal Candidate Qualifications:

• Certification in Google Adwords and Google Analytics a plus
• Demonstrated proficiency in Google AdWords
• Bachelor’s degree
• History of managing and prioritizing daily budget across multiple accounts/campaigns
• Experience with AdWords Editor
• Experience and proficiency in Web Analytics tools (Google Analytics)
• Strong analytical and reporting skills
• Strength in extracting concise and meaningful learnings from a vast number of data points
• Must be results-driven and enjoy problem-solving
• Ability to prioritize and strategize based on company and client goals
• Fueled by an eagerness to learn and a desire to succeed
• Highly motivated, meticulous, and optimistic