Product Marketing Executive

We are looking for a Product Marketing Executive who is responsible for articulating the value of our products through effective value propositions and messaging. You will translate technical capabilities into compelling use cases and craft the messaging of our products and their capabilities.

You will be a fundamental part of a passionate team of global experts and a diverse customer base across EMEA and APAC, gaining exposure to different markets, cultures, and innovative practices.

Job Description:

• Develop product messaging for Trust, Corporate, and Service Providers (TCSP) prospects across EMEA and APAC, translating product capabilities into value-driven use cases for different personas.
• Collaborate with Product Management, Marketing, Pre-Sales, and Sales to create compelling collaterals, including brochures, data sheets, product presentations, white papers, case studies, videos, competitive comparisons, and battlecards.
• Support lead generation, account management, and sales teams with impactful content.
• Maintain and update product collateral, including proposals, pricing, brochures, FAQs, and battlecards, ensuring alignment with product releases.
• Drive sales enablement by equipping teams with clear, value-driven messaging and storytelling.
• Support marketing initiatives by contributing content, refining messaging, and ensuring consistency across communications.
• Develop messaging and produce videos for product release communications to ensure alignment and impact.
• Stay informed on industry trends and internal product developments to continuously enhance messaging strategies

Job Requirements:

• 2+ years of experience in Product Marketing, Product Management, or Marketing, with a strong passion for positioning, messaging, and storytelling.
• Ability to understand technical concepts and translate them into clear, concise, and compelling value messaging for internal and external audiences.
• Proficiency in PowerPoint and video editing is a must.
• Experience in B2B product launches and managing in-life propositions is highly preferred.
• Familiarity with Adobe Creative Suite, especially Illustrator, is beneficial but not required.
• Product marketing certification is beneficial but not essential.
• A degree in business or marketing is a plus.