Product Marketing Manager

Key Responsibilities:

1. Product Marketing Strategy (60%)

• Plan and implement GTM strategies for product launches and feature updates to ensure successful positioning and adoption.
  
• Develop compelling messaging and positioning that highlights product differentiation and connect with target audiences.
  
• Conduct in -depth research to analyse customer needs, market trends, and competitors, using insights to guide marketing campaigns and product development.
  
• Create detailed buyer personas, customer journey maps, and engagement strategies to align offerings with customer expectations and drive satisfaction.
  
• Collaborate with the content team to develop marketing materials, including brochures, white papers, case studies, blogs, and videos.
  
• Support the sales team with training, sales decks, and key messaging to enhance their ability to position products effectively and close deals.
  

2. Technology Partner Management (40%)

• Establish and nurture strategic relationships with key technology partners to drive collaborative marketing efforts and co -branding opportunities.
  
• Plan and execute joint marketing initiatives, such as webinars, events, and campaigns, to enhance product awareness and demand generation.
  
• Work closely with technical teams to ensure seamless integration of partner technologies and alignment on product roadmaps.
  
• Track and analyse the success of partner -driven activities, providing actionable insights for improvement.
  
• Leverage partner networks to identify new market opportunities and support expansion into new regions.
  

• Successful execution of product launches, measured by adoption rates and market penetration.
  
• Growth in lead generation and conversion rates through targeted campaigns.
  
• Strength and value of partnerships, reflected by quality co -marketing initiatives and joint revenue contributions.
  
• High levels of customer satisfaction and engagement.
  
• Improved sales enablement, measured by sales feedback and enhanced product knowledge.
  

Requirements

Requirements:

• Bachelor’s degree in Marketing, Business, Computer Science, or a related field.
  
• At least 5 years of experience in product marketing or product management within the tech industry.
  
• Demonstrated success in launching and managing effective marketing campaigns for technology products.
  
• Proven experience in building and maintaining relationships with technology partners.
  
• Strong knowledge of B2B marketing strategies, competitive analysis, and market research methodologies.
  
• Proficiency in using marketing automation tools, CRM systems, and analytics platforms.
  
• Familiarity with agile environments and software development processes.
  
• Understanding of AI, machine learning, and cloud technologies.
  
• Experience in market expansion and executing go -to -market (GTM) strategies across multiple regions.
  
• Exceptional communication and presentation skills.
  
• Strong analytical thinking and problem -solving capabilities.
  
• Solid project management skills with the ability to work effectively across functions.
  
• Expertise in digital marketing strategies, including SEO, content marketing, and social media management.
  
• Ability to manage and influence a diverse range of stakeholders.