Regional Marketing Manager, E-commerce (SEA)

About Grab and Our Workplace

Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.

Get to Know the Team

At Grab, you'll join a collaborative and inspiring team committed to transforming the way people experience our brand. You'll be part of a group that thrives on crafting industry-leading strategies, creating engaging content, and fostering seamless collaborations across regional and local teams. We work together to bring innovative ideas to life while making a meaningful impact on the communities we serve.

Get to Know the Role

You'll primarily own regional E-commerce marketing. But you won't be boxed into a single lane. As the ecosystem evolves, you'll step into adjacent bets, new launches, and high-impact projects when needed.

If you enjoy building before the guide exists — and turning messy ideas into scalable systems — you'll feel right at home.

You will report to the Regional Lead for Regional Brand and Partnerships in Singapore and work onsite at our Petaling Jaya office.

The Critical Tasks You Will Perform

1. E-commerce Campaign Strategy, Planning & Orchestration

• Develop annual and half-year marketing roadmaps across E-commerce verticals
• Lead regional campaign platforms for major commerce moments (e.g. 9.9, 11.11, Ramadan, CNY, and Payday cycles)
• Translate business priorities into clear narratives, campaign frameworks, and execution plans
• Balance short-term GMV growth with long-term brand and ecosystem equity
• Partner with country marketing teams to localise and improve within market realities

2. Regional Toolkits and Strategies

• Build scalable campaign toolkits, visual systems, and messaging frameworks
• Codify best practices into strategies countries can deploy quickly
• Create modular assets that create both consistency and flexibility
• Establish repeatable GTM systems across multi-product, multi-country launches

3. Country & Cross-functional Leadership

• Be a regional glue across Marketing, Performance, Product, Commercial, Ops and Creative
• Pressure-test strategies with Performance Marketing using funnel data
• Partner with Product Marketing to align feature releases with demand generation
• Ensure end-to-end execution from strategy through in-app visibility and paid media

4. Beyond the Job Title

• Support new category launches and experimental growth mechanics
• Help unblock high-stakes projects that need a operator-thinker
• Test new campaign mechanics, activation formats, and automation tools
• Build while running — not waiting for perfect clarity

What Success Is

• E-commerce marketing plans are cohesive, purposeful, and scalable, providing clear support and empowerment to country teams.
• Product, Performance, and Brand teams recognize you as a strategic partner, with campaigns aligning to achieve business outcomes such as GMV, frequency, retention, and AOV.

What Essential Skills You Will Need

Experience

• Minimum 7 years in Marketing, at least 2 years in digital-native or app-based industries such as e-commerce, gaming, OTT, or marketplaces.
• Experience managing or contributing to GMV targets and commercial outcomes.
• Experience track record in developing 6–12 month marketing calendars and accomplishing multi-product, multi-country go-to-market strategies.
• Good to have experience coordinating across regions or multiple countries.

Commercial & Analytical Fluency

• Experience with core e-commerce metrics like GMV, AOV, CVR, LTV, CAC, ROAS, and cohort retention.
• Proficient in app analytics tools such as AppsFlyer, Adjust, Firebase, Google Analytics, Mixpanel, and Amplitude.
• Knowledgeable in media and performance platforms like Meta Ads Manager, Google Ads, TikTok Ads, Shopee Ads, and Lazada Sponsored Solutions.
• Experience with CRM and lifecycle marketing tools including Salesforce, Braze, MoEngage, and CleverTap.
• Familiarity with martech and automation ecosystems, including CDPs, dynamic ads, automated bidding strategies, and programmatic buying.

E-commerce SEA Activation Familiarity

• Practical experience with regional commerce strategies and growth activations, including events like double-digit sale days and Mega Brand Days, and flash sales, platform vouchers, and livestream commerce. Additionally, familiarity with KOL/affiliate programs, in-app gamification, and adapting to local seasonal peaks is important.
• Understanding of how these mechanics influence conversion, frequency, and merchant economics.

AI & Modern Tool Fluency

• Proficient in using generative AI and automation tools, integrating them into daily marketing workflows.
• Experience with tools like ChatGPT for high-level planning and content generation, Gemini and NotebookLM for research and knowledge building, and Midjourney/Canva for creative prototyping.
• Familiar with programmatic SEO frameworks and automated CRM flows on platforms like Braze, MoEngage, and Salesforce.
• Experience with AI-assisted dynamic creative optimization and automated bidding, as well as rapid product and landing page prototyping using tools like Cursor.

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
• Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours

What We Stand For At Grab

We are committed to building an inclusive and equitable workplace that provides equal opportunity for Grabbers to grow and perform at their best. We consider all candidates fairly and equally regardless of nationality, ethnicity, race, religion, age, gender, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.