Regional Marketing, Rest of Asia

We are a leading chemical company, with the best teams developing intelligent solutions for our customers, and for a sustainable future.

We connect and develop people with diverse talents all over the world. For you, this means a variety of ways to progress. 

Not only your performance but also your personality matter to us, regardless of gender, age, ethnicity, orientation, and background.  At BASF, careers develop from opportunities . 

Objectives of the Position         

•  Drive regional marketing and product management for the OXO-alcohols portfolio across the Rest of Asia, defined as the market excluding China, covering OXO alcohols, aldehydes and other derivatives.

•  Deliver profitable and sustainable growth by prioritizing markets where the regional asset footprint and cost-to-serve position provide a competitive advantage.

•  Steer regional portfolio priorities and supply deployment through effective cross-country, cross-functional and external-partner coordination.

Job Responsibilities:

•  Portfolio, supply and partner coordination: Steer the portfolio across prioritized Rest of Asia markets and supply resources, including own manufacturer, Joint venture and partners, while serving as the regional marketing interface with coworkers.

•  Planning and performance monitoring: Lead annual operational planning and coordinate target setting, forecasts and sales and operations planning. Monitor volume, pricing, margin and profit-and-loss performance, identify gaps and drive corrective actions.

•  Market intelligence and strategic prioritization: Assess supply and demand, trade flows, pricing, margins, customers, competitors and relevant value chains across the Rest of Asia. Recommend market focus, pricing and commercial priorities based on strategic relevance, asset-footprint fit and cost-to-serve competitiveness.

•  Customer supply and contract coordination: Support customer supply and contract strategies, including commercial-term alignment, negotiation preparation, approvals and implementation with customers, Joint venture and partner, and internal functions.

•  Commercial strategy and execution: Work with country sales and relevant functions to develop and execute market strategies, customer plans and tactical actions supporting profitable growth in prioritized Rest of Asia markets.

•  Supply risk and business continuity: Lead contingency planning and commercial allocation during supply constraints or disruptions, coordinating Joint venture and partner, supply chain, sales and customers.

• Regulatory, trade and sustainability monitoring: Monitor developments across Asia Pacific excluding China, assess portfolio implications and coordinate appropriate business responses.

• Regional initiatives and continuous improvement: Lead assigned cross-country workstreams in market development, sustainability, digitalization and process improvement.

Job Requirements:

• Bachelor’s degree or above in business, chemistry, chemical engineering or a related discipline.

• At least eight years of relevant experience in commercial marketing, product management, sales or a related role; experience working across countries or functions is preferred.

• Knowledge of the chemical industry and value chains, together with sound commercial judgment and a good understanding of profit-and-loss drivers.

• Knowledge of the chemical industry and value chains, together with sound commercial judgment and a good understanding of profit-and-loss drivers.

• Fluent written and spoken English; additional Asian language capability is advantageous for effective stakeholder coordination across Asia Pacific excluding China.

• Strong communication, coordination and stakeholder-management skills, with the ability to work effectively across joint ventures, external partners, functions and countries.