Regional Sales & Marketing Manager (Heavy Industrial)

• Formulate and execute multi-channel sales and marketing strategies to expand market share, boost profit margins, and meet or exceed organizational targets.
  
• Partner with Executive Leadership to develop, manage, and adjust annual sales and marketing budgets, revenue forecasts, and financial KPIs.
  
• Establish key performance metrics, standardized operating procedures, and compliance guidelines for the regional sales team.
  
• Provide day-to-day functional leadership, structure, and coaching for the Sales and Marketing departments.
  
• Conduct regular bi-annual and annual Performance Development Reviews for direct reports and ensure continuous talent development across the broader team.
  
• Define sales territories, allocate account coverage, and continuously adapt distribution models based on evolving market needs.
  
• Oversee key account relationships, lead major contract negotiations, and conduct strategic client visits to maintain a strong market presence.
  
• Analyze lost sales opportunities and implement corrective action plans to secure future pipeline growth.
  
• Support distributor networks across the region by facilitating technical training, product demonstrations, and sales enablement.
  
• Collaborate with R&D, operations, production, and quality assurance to align customer demand with internal capacity, invoicing, and new product initiatives.
  
• Drive maximum adoption and consistent utilization of the company CRM platform across all commercial personnel.
  
• Represent the business at regional industry conferences, trade exhibitions, and networking events.
  

Requirements

• Degree or equivalent professional qualification in Metallurgy, Welding Engineering, Materials Science, or extensive commercial experience within the heavy industrial/welding sector.
  
• Proven track record of senior commercial management within the specialized welding or wear protection industries.
  
• Demonstrated success leading and developing cross-functional Sales & Marketing teams, ideally within an international corporate environment.
  
• Strong background in modern Key Account Management (KAM), sales KPI tracking, margin optimization, and financial planning.
  
• Willingness to travel extensively (nationally and internationally) for customer visits, trade shows, and corporate site reviews.