Regional Senior Associate, Marketing and Insights

The Channel Marketing function exists to oversee and drive key marketing and channel partners initiatives regionally, with the aim of fostering growth & diversification to the New Business Unit (NBU) segment. He/she will play a key role in internal stakeholder coordination across various functions and countries, with main responsibilities include conducting market research/ analysis, crafting and executing content, supporting channel partners with tailored & localized marketing collateral, and monitoring campaign performance.

Responsibilities

Conduct comprehensive market research of Southeast Asia landscapes including eCommerce/logistics trends, opportunities, consumers/shippers behaviour & preferences

Gather and interpret data from various sources to provide actionable insights & marketing materials

Develop and maintain databases of market intelligence and competitive analysis

Develop and manage content calendars that aligns with business objectives and channel marketing goals

Create and copywrite compelling content, including website articles, whitepapers, case studies, videos, and social media posts, tailored to target audiences across various channels

Collaborate with cross-functional teams to execute content plans and ensure content consistency and alignment with overall brand guidelines 

Provide assistance and support to Channel Marketing team in other initiatives such as Lead Qualification, Online/Offline Events, Campaigns & Adhoc Projects 

Track and analyse key performance indicators for all content marketing activities

Generate and manage regular reports on performance & provide actionable insights for optimization

Communication with relevant stakeholders to inform them of gaps, opportunities or areas of improvements

Requirements

At least 2+ years of experience in channel marketing, market research, content/social media marketing or copywriting role

Knowledge of SEO and digital marketing landscape advantageous 

Strong analytical skills with the ability to interpret research data to generate actionable insights & marketing materials

Excellent written and verbal communication skills (English and Bahasa Melayu)

Strong sense of accountability to work on independent projects and also collaboratively in a fast-paced, team-oriented environment

Strong project management skills with the ability to manage multiple priorities and deadlines