Business Development Representative - Malaysia

About us:

Lucence is a pioneering precision oncology company with a bold vision: a world where cancer is defeated through early detection and timely treatment. Our cutting-edge liquid biopsy tests use advanced molecular profiling to guide personalized cancer therapies, transforming how cancer is diagnosed and treated. At Lucence, we are shaping the future of precision medicine by capturing both genetic and cellular data from a single blood draw, bringing us closer to our mission of overcoming cancer.

Role Overview:
 

We are looking for a high-performing Business Development Representative in Malaysia, Philippines or Thailand to drive adoption of our liquid biopsy tests across hospitals, clinics, and specialist networks. You will be responsible for owning the sales process end-to-end — from pipeline development to closing — while working cross-functionally with marketing, operations, and medical affairs to deliver outstanding customer experience and revenue growth.

Key Responsibilities

• Own and grow a defined territory with accountability for revenue targets
• Identify and engage with key decision-makers (oncologists, medical centres, screening centres, labs, clinics, and hospital accounts etc.
• Build strong, trust-based relationships with healthcare providers and institutions
• Deliver excellent customer support and develop trusted relationships with key accounts, customer stakeholders and executive sponsors.
• Track sales activities in CRM, forecast accurately, and report regularly to leadership
• Provide voice-of-customer feedback to help shape product development and go-to-market strategies
• Collaborate with internal teams to resolve client issues and ensure high service satisfaction
• Manage customer accounts by operating as the key contact for all matters specific to your customers, including service agreement discussion

Qualifications

• 3–6+ years of B2B sales experience in healthcare, diagnostics, pharma, or medical devices
• Proven track record of meeting or exceeding sales targets in a clinical setting
• Deep understanding of the oncology care pathway, diagnostics industry, or laboratory workflows
• Strong communication and presentation skills with clinical and executive stakeholders
• Self-motivated, adaptable, and excited by fast-paced environments
• Experience using Salesforce or similar CRM systems
• Bachelor’s degree in Life Sciences, Business, or related field (advanced degree is a plus)

Bonus if you have:

• Background in molecular diagnostics, oncology, or genomics
• Experience launching new products or working in start-up/high-growth environments
• Relationships with key accounts or KOLs in the target market