Robotics Technical Sales Specialist (Penang, Malaysia)

Company: OMRON Electronics Sdn Bhd

Location: 1-12-08 Suntech@Penang Cybercity, Lintang Mayang Pasir 3, 11950 Bayan Baru, Penang, Malaysia

We are seeking a highly skilled and motivated Robotics Technical Sales Specialist to join our team in a strategic technical sales role. This position will focus on driving growth, customer engagement, and the adoption of Omron's innovative robotics solutions. Operating as a consultative technical sales professional, you will collaborate with end users, system integrators, channel partners, and internal teams to position Omron as a leader in robotics. 

Business Development

• Actively participate in business development, identifying and pursuing new opportunities by engaging customers with both commercial and technical discussions. 
• Develop and maintain a pipeline of potential customers through networking, marketing initiatives, and direct client engagement.
• Maintain awareness of competitor information and participate in industry associations in accordance with company policy
• Work closely with internal teams (engineering, product management) to develop proposals that ensure technical feasibility and alignment with customer needs.
• Build and maintain strong relationships with decision-makers and stakeholders across the value chain, including end users and channel partners.
• Collaborate with system integrators and OEM partners to deliver integrated and optimized robotics solutions.

Relationship Management & Account Management

• Develop and maintain strong relationships with key accounts in the industrial automation industry, including end-users, system integrators, and distributors.
• Ensure customer satisfaction by offering proactive technical support and addressing challenges through practical solutions.
• Regularly engage with clients to assess their requirements and identify upselling or cross-selling opportunities.
• Manage relationships with vendors and partners to strengthen competitive positioning in robotics and industrial automation markets. 
• Technical Sales support with CRM
• Work directly with customers to assess their automation needs, providing technical recommendations and quick testing as required
• Collaborate and work closely with Application Engineers to ensure smooth project development & implementation which may include risk assessment and seamless project execution and solution alignment.
• Manage and validate sales opportunities using CRM and other systems, ensuring visibility and timely closures.
• Assess and qualify opportunities to align customer needs with Omron’s capabilities.
• Performance Reporting and Market Positioning
• Deliver regular performance reports and insights on sales and business development activities.
• Conduct market analysis to refine strategies and increase market share.
• Stay updated on emerging trends in robotics and automation, incorporating new technologies into sales strategies

• Diploma/degree in Engineering discipline (Mechatronics/Electrical/Robotic)
• Fluency in Windows applications (Word, Excel, Power Point)
• Additional certifications in robotics or industrial automation products (e.g., FANUC, ABB, Omron, KUKA, Mitsubishi, or Yaskawa)
• At least 3-years’ experience in Technical Applications Sales function (preferably in robotics or automation)
• Knowledge of the robotics industry and market trends
• Experience in system integration or OEM or a related field is a plus.
• Experience in PDCA (Plan-Do-Check-Act) Cycle Management
• Expertise in planning and implementing sales strategies