Sales Engineer

At Pepperl+Fuchs, we combine a strong commitment to innovation with a deep respect for the traditions that have shaped our success. From renewable energy and automotive production to water treatment plants and chemical systems, our advanced electronic sensors and automation components enable smooth and safe operations around the globe. 

We take pride in fostering a supportive and collaborative workplace culture, where employees feel connected and valued - much like a close-knit family. As we continue to grow, we are excited to welcome a new team member for the following position:

Role Purpose:

• Drive revenue growth across both Process Automation and Factory Automation portfolios by identifying new business opportunities, managing key accounts, and leveraging a cross-division approach to deliver tailored automation solutions within the assigned territories: Penang, Kedah, and Ipoh
• Provide technical sales support and solution consulting by deeply understanding customer applications, recommending integrated product and system solutions, and collaborating closely with engineering teams to ensure successful and efficient implementation
• Build strong customer relationships and market presence by engaging key stakeholders, delivering impactful product presentations, and positioning Pepperl+Fuchs as a trusted, customer-centric automation partner across the region

Major Responsibilities:

• Sales & Business Development
  • Achieve and exceed assigned sales targets for both Process Automation and Factory Automation portfolios within the territories: Penang, Kedah, and Ipoh
  • Identify, develop, and convert new business opportunities, including cross-selling and upselling across divisions
  • Develop and execute territory sales plans aligned with regional objectives
• Key Account Management
  • Manage and grow key customer accounts by building strong, long-term relationships with decision-makers and influencers
  • Understand customer strategies, applications, and expansion plans to proactively position suitable solutions
  • Ensure high customer satisfaction and retention through consistent engagement and support
• Technical Solution Selling
  • Analyze customer requirements and applications to recommend integrated automation solutions
  • Prepare and deliver technical proposals, quotations, and product presentations
  • Coordinate with internal engineering and product teams to ensure solution feasibility and successful project execution
• Customer Engagement & Market Development
  • Act as a trusted advisor to customers by providing industry insights and application expertise
  • Conduct regular customer visits, seminars, and product demonstrations to strengthen market presence
  • Monitor market trends, competitor activities, and industry developments to identify growth opportunities
• Cross-Functional Collaboration (One Team Approach)
  • Collaborate closely with internal stakeholders across both divisions to deliver a seamless and unified customer experience
  • Align with marketing, product management, and service teams to support campaigns and customer initiatives
  • Share market intelligence and customer feedback to support continuous improvement and innovation
• Sales Operations & Reporting
  • Maintain accurate sales forecasts, pipelines, and account plans using CRM tools
  • Ensure timely submission of reports, quotations, and documentation
  • Adhere to company policies, processes, and compliance requirements

Requirements:

• Degree in Engineering (Chemical, Electrical, Instrumentation, Mechatronics, Automation, or related field relevant to Process and Factory Automation)
• Minimum 3 years of experience in sales, business development, or application engineering within the industrial automation industry, with exposure to Process Automation and/or Factory Automation solutions
• Strong technical knowledge of industrial automation, process control systems, and instrumentation, with the ability to translate customer requirements into practical and value-driven solutions
• Proven track record in managing customer accounts, developing new business opportunities, and achieving sales targets in a competitive environment
• Experience engaging with OEMs, system integrators, contractors, and end-users across relevant industries (e.g., material handling, oil & gas, electronics, pharmaceutical, life sciences, or process equipment)
• Ability to work effectively in a multinational and matrix organization, with exposure to international business practices and cross-functional collaboration
• Possess own transportation and willing to travel extensively within the territories: Penang, Kedah, and Ipoh

For further information, please contact Ms. Jacqueline Lim at [email protected]

Are you excited about this opportunity? We can’t wait to get to know you! Submit your application online — we’re looking forward to hearing from you!

Pepperl+Fuchs actively promotes diversity, equity, and inclusion and is committed to a policy of equal employment opportunity. We welcome applications from all individuals, regardless of ethnicity, country of origin, gender, religion, sexual orientation, age, skin color, physical or mental abilities, social background, or any other protected characteristic. All employment decisions are made based on these principles and in full compliance with applicable federal and state laws.