Sales Manager, East Malaysia

About us 

Treasury Wine Estates (TWE) is one of the world’s leading wine companies. At TWE we are led everyday by our purpose, Boldly Cultivating. We are boldly cultivating value through our brands, wine, people & environment for enriched & joyful communities.  

At TWE we cultivate our teams to be their very best. And in turn, our people push us to make bigger and bolder decisions. Our focus on Boldly Cultivating unites us as a global team and fuels our vision to become the world’s desirable luxury wine company – known for the experiences we create for our consumers, customers, partners, suppliers and our people. 

To learn more about our purpose and our renowned portfolio of global brands, click here.  

About the role

The primary purpose of the role is to play an important role in growing the TWE brands as well as day to day management of distributor’s key channel stakeholders, managing and developing TWE business in the Modern Retail and Wholesaler channels. 

The role holder will be responsible for delivering the commercial growth agenda, through the development and best in class execution of channel specific sales and marketing strategies, with the emphasis to drive on distribution and depletion growth. 

The role holder will also work to ensure that TWE key brands (Penfolds, Daou & Matua) dominate the wine category in the above stated channel in Malaysia by maximising the coverage of our brands and build direct relationships with key customers in the market. In addition, the role holder will provide key insights/market intelligence on the market. 

In addition, the role holder will have development plan to handle orders on shipment process for Malaysia domestic.

Managing customers - Ensuring that the customer achieve the goal objectives agreed with TWE across East Malaysia and secondary tier cities (Penang, Ipoh, Malacca, Johor etc.): 

• Inspiring key stakeholders on our brands, by giving support and by improving capability. 
• Set the objectives and targets; key in establishing distribution plan, marketing and promotional plans with the distributors/customers. 
• Track performance against targets monthly and identify potential risk to the target. 
• Identify opportunities to mitigate any risks in budget in responsible channels. 
• Grow all our priority brands in the markets and embed our regional strategy in responsible channels.
• Coordinate Malaysia Direct Customer orders and shipment processes, ensure all process flow end to-end. 

Brand Distribution / Activation 

• Ensure brand availability, visibility and presence in Malaysia HORECA, Modern Retail and Wholesaler Channel across East Malaysia and secondary tier cities. 
• Work on the distribution plan and promotional calendar of activities with the customers to ensure proper execution. 
• Ensure best in class execution, and significantly ramp up our in-store availability and visibility. 
• Utilise shopper insights where relevant to drive category captaincy. 
• Lead in market, ahead of competitors and ensure proper execution of events and activities as well as driving the marketing agenda to increase brand awareness and brand engagement with consumers. 

Competitors’ Analysis  - Provide market intelligence across East Malaysia and secondary tier cities: 

• Gather and input competitor intelligence. 
• Pricing analysis of competitors’ products and ensure that we have the right positioning in the market for our brands. 
• Provide information on any gaps in the market. 
• Identify opportunities in the market to growing the TWE portfolio and recommending investment needs for future growth as appropriate. 
• Presentation and communication of key issues impacting on the business

About you

• In-depth understanding of the Malaysia wine and spirit market 
• Degree or diploma in Business, Economics or similar discipline
• >5 years’ experience in key accounts and distributor management in alcohol industry in Malaysia 
• Excellent evaluative, analytical and interpretive skills 
• Excellent verbal and written communication skills
• Strong planning, organisational skills & networking capability 
• Retail experience in commercial, customer and portfolio management 
• Ability to build consensus and co-ordinate across functional teams 
• Ability to constantly drive profitability 
• Hands-on, high-energy individual 
• Language skills – Fluency in English and Bahasa Malaysia required; Mandarin and other dialects are an added advantage

Why you’ll love it here: 

• Our culture is built on bringing our whole selves, being courageous and delivering together – it’s our DNA and the heart of who we are at TWE. 

• We prioritise your growth with access to global career opportunities and structured programs designed to support your health, wellbeing and career development.

• Enjoy the world’s most desirable wines through our generous employee product allowance 

• 20 days annual leave, medical insurance, quarterly wine allowance 

• Plus, you’ll get an extra day off each year with your “TWEforME Day” – a day to spend however you choose!

We offer a range of great benefits such as flexibility, rewards and discounts and health and wellbeing initiatives. To find out more, click here. 

It takes all varietals! 

At TWE, we proudly celebrate diversity and are committed to being an equal opportunity employer. Our goal is to build a workforce that reflects the diversity of the consumers who enjoy our products. 

All qualified applicants will be considered for employment regardless of age, race, colour, religion, gender identity, national origin, or disability. If you require any assistance to be included in our process, please contact [email protected], quoting the job title and reference number.   

How to apply 

We do move quickly at TWE and continually review applications, so if you don’t want to miss out, apply today.