Senior Brand Executive (niche industry)

• Develop and execute integrated brand & content strategies across digital, social,
  email, and influencer channels.
  
• Plan, create, and oversee localized content (copy, visuals, video) tailored for the
  target audience.
  
• Ensure all content aligns with brand voice, compliance standards, and cultural
  nuances.
  
• Manage content calendars, campaigns, and partnerships with
  influencers/affiliates.
  
• Analyze content performance and brand KPIs to optimize engagement and
  reach.
  
• Collaborate with design, CRM, and compliance teams to deliver consistent
  messaging.
  

Requirements

• 3–5 years in brand, content, or digital marketing, preferably within i -gaming,
  sports betting, or digital entertainment.
  
• Strong portfolio showcasing creative content and campaign work for the
  Malaysian market.
  
• Experience with content creation, social media management, and basic
  analytics tools.
  
• Understanding of local regulations and cultural trends in i -gaming.
  
• Excellent command of English and Bahasa Malaysia (written and spoken).
  
• Able to work independently in a fast -paced environment.
  

Benefits

• Flexible work hours (employee preference)
  
• Transportation claim
  
• Flexible claim
  
• Overtime claim for required to work overtime on normal working days
  
• Bonus payout based on individual performance and company performance